10 Steps to Writing a Succesful Book Report

10 Steps to Writing a Succesful Book Report A book report ought to contain the essential components, yet a decent book report will address a particular inquiry or perspective and back up this subject with explicit models, as images and topics. These means will assist you with recognizing and join those significant components in a procedure that takes three to four days. Step by step instructions to Write a Book Report Have a target as a primary concern, if conceivable. Your goal is the central matter you need to contend or the inquiry you intend to reply. In some cases your educator will offer an inquiry for you to reply as a major aspect of your task, which makes this progression simple. In the event that you need to think of your own point of convergence for your paper, you may need to pause and build up the target while perusing and considering the book.Keep supplies available when you read. This is significant. Keep clingy note banners, pen, and paper close by as you read. Dont attempt to take mental notes. It just doesnt work.Read the book. As you read, watch out for pieces of information that the writer has given as imagery. These will demonstrate some significant point that bolsters the general subject. For example, a spot of blood on the floor, a fast look, an anxious propensity, a rash actionthese are worth noting.Use your clingy banners to check pages. At the point when you run into any hints, mark the page by setting the clingy note toward the start of the significant line. Imprint everything that provokes your curiosity, regardless of whether you dont comprehend their importance. Note potential subjects or examples that develop. As you read and record enthusiastic banners or signs, you will start to see a point or an example. On a scratch pad, record potential subjects or issues. On the off chance that your task is to respond to an inquiry, you will record how images address that question.Label your clingy banners. On the off chance that you see an image rehashed a few times, you ought to demonstrate this by one way or another on the clingy banners, for simple reference later. For example, if blood appears in a few scenes, compose a b on the applicable banners for blood. This may turn into your significant book subject, so youll need to explore between the important pages easily.Develop a harsh framework. When you wrap up the book, you will have recorded a few potential subjects or ways to deal with your target. Survey your notes and attempt to figure out which view or guarantee you can back up with genuine models (images). You may need to play with a couple of test frameworks to pick the best approach.Develop section thoughts. Each passage ought to have a point sentence and a sentence that changes to the following section. Have a go at composing these first, at that point rounding out the passages with your models (images). Dont neglect to incorporate the nuts and bolts for each book report in your first section or two. Survey, re-mastermind, rehash. From the outset, your sections are going to look like odd ones out. They will be cumbersome, unbalanced, and ugly in their beginning times. Peruse them, re-mastermind and supplant sentences that dont very fit. At that point audit and rehash until the passages flow.Re-visit your initial section. The early on section will establish the basic first connection of your paper. It ought to be incredible. Be certain it is elegantly composed, intriguing, and it contains a solid theory sentence. Tips The goal: Sometimes it is conceivable to have a reasonable target as a main priority before you start. Here and there, it isn't. On the off chance that you need to think of your own theory, dont worry about a reasonable target before all else. It will come later. Recording passionate banners: Emotional banners are simply focuses in the book that realize feeling. Now and again, the littler the better. For instance, for a task for The Red Badge of Courage, the instructor may request that understudies address whether they trust Henry, the principle character, is a legend. In this book, Henry sees loads of blood (passionate image) and demise (enthusiastic image) and this makes him flee from the fight from the start (enthusiastic reaction). He is embarrassed (feeling). Book report fundamentals: In your first passage or two, you ought to incorporate the book setting, timespan, characters, and your proposition explanation (objective). Returning to the basic passage: The early on section ought to be the last section you complete. It ought to be sans botch and fascinating. It ought to likewise contain a reasonable theory. Dont compose a theory at an opportune time all the while and forget about it. Your perspective or contention may change totally as you re-organize your section sentences. Continuously check your proposition sentence last.

Betty Parris

The character Betty Parris assumes a significant job in the narrative of the Crucible. As one of the young ladies who moved in the timberland she is a piece of the play’s focal clash. She is the reason for the townspeople accusing black magic in any case and she is likewise part of the explanation that the vast majority of the characters are slaughtered before the finish of the fourth demonstration. Through her activities throughout the play, Betty is demonstrated to be dreadful, handily controlled, and a consideration searcher. In the Crucible, one of Betty’s principle attributes is her fearfulness.When her dad gets her in the forested areas, she quickly blacks out to maintain a strategic distance from any discipline and keeps on professing to be in a state of extreme lethargy for some time after. Abigail persuades Reverend Parris that â€Å"Betty was startled and afterward she fainted† (pg. 833) yet it appears as though what truly happened was she was cunning e nough to abstain from being condemned. She is likewise frightful of Abigail. After Betty awakens, Abigail reveals to her that Reverend Parris knows it all and this makes her â€Å"springs off the bed, and surge across space to window† (pg. 837) in light of the fact that she fears what may happen.She is bothered and struck by Abigail in the wake of discussing Abigail’s appeal to execute Goody Proctor and this makes her submit to Abigail’s requests that nobody talks about what she did in the backwoods. Her dread of Abigail prompts her joining Abigail and different young ladies all through the remainder of the play despite the fact that she appears to detest them. Another fundamental quality of Betty is her inclination to be handily controlled. As one of the individuals from the gathering of young ladies who moved in the forested areas, she turns into a piece of Abigail’s web of untruths and deceit.At first she opposes Abigail until Abigail takes steps to go to her â€Å"in the dark of some horrendous night† (pg. 837) in the event that she says anything regarding the appeal. From that point forward, she follows Abigail and the remainder of the young ladies as they censure the individuals of the town just as when they lie in the town hall and claim to see Mary’s soul assaulting them. She follows Abigail’s each activity and impersonates whatever she does. This lets her lead Betty to do frightful things to individuals on the grounds that Betty can't confront Abigail.In the Crucible, Betty is likewise demonstrated to be a consideration searcher. As a more youthful young lady, she has the regular requirement for individuals to focus on her. This need is additionally enhanced by her absence of mother, which leaves her less individuals to engage her. At the point when she is believed to be oblivious, numerous individuals originate from all over town to visit her. Among these individuals is Mercy Lewis who professes to hav e needed â€Å"to perceive how Betty is† (pg. 836). This might be another explanation that Betty joins Abigail and different young ladies in their escapades.She simply needs the consideration that the townspeople give them for censuring all the witches. One thing that shows Betty’s consideration looking for is the point at which the hymn can be heard outside of the room, Betty â€Å"claps her ear abruptly, and whimpers loudly† (pg. 839). This activity persuades everybody that Betty can't hear the Lord’s name and the others mark it as an indication of black magic. Another case of this attribute is indicated when the various young ladies are yelling out names in Parris’ house. When Betty starts to convict individuals with them, she remains on her bed as she does it.Even however Abigail and different young ladies are for the most part doing likewise, Betty still needs the consideration thus to stand separated from the others she puts herself on a high er platform to be seen. Through her blacking out in the forested areas, to her support in Abigail’s feelings, Betty Parris is demonstrated to be dreadful, effortlessly controlled, and a consideration searcher. Her job in the Crucible is a significant one that drives the plot and is the reason for anybody thinking black magic is associated with the primary spot.

Four Times You Shouldnt Apologize (Including When Its Your Fault)

Four Times You Shouldn’t Apologize (Including When It’s Your Fault) Apologies are vital in any relationship, and this has been proven time and again. A famous saying goes:Apologizing does not always mean youre wrong, and the other person is right. It just means you value your relationship more than your ego. Growing up, we were taught the importance of saying sorry; hence, it became a second nature to apologize when we are wrong.However, there are some times when apologizing is not necessary, especially at your place of work.This is why we have made a list of the times when your apologies are not required.But before, we get to it; here are some things you should know about apologies.WHY ARE APOLOGIES IMPORTANT?An apology is a regretful acknowledgment of an offense or failure.Admittedly, saying sorry has a lot to do with human pride than we care to admit.So many times, we notice that we refuse to apologize because we do not want to hurt our ego; hence, we see an apology as a sign of weakness.Often, we may say what we do not mean, hence, hurting the ne xt party unknowingly.Such hurts may run deeper than intended, and this can mess relationships up whether romantic or professional.The only way to repair such damage is by giving a heartfelt apology accompanied by actions.Apologizing is a societal norm that has been ingrained in individuals since childhood; thus, when one is hurt, he or she expects an apology to make things better.As a result of these ingrained values, we tend to apologize when it is not necessary.Studies have revealed that it is common for ladies to apologize more than men do when necessary and even when it is not.This is because women believe that they make more mistakes than men; hence, the need for apologizing.It is even more prominent in women in the corporate world.Here is an interesting statistics about interaction of apologizer sex with offense typeOffense typeApologizer sexFemaleMaleNo.%No.%Inconvenience92368534Space53216326Talk35142811Time1772410Possessions51204418Social gaffe5231Total253100247100Source: In ternational Journal of LinguisticsWHY PEOPLE CONSTANTLY APOLOGIZE?Even though apologies repair relationships, excessive apologies are a No-No.Unfortunately, saying sorry could become involuntary with little remorse attached.This is usually as a result of depression or anxiety.Kirsten Corley says, When you suddenly reevaluate the situation, and you realize ‘Oh, I could have said this differently, I could have done this differently, it triggers you to want to apologize, it triggers you to want to better the situation. She goes ahead to list some things that she finds herself apologizing for: Talking too much, overthinking, caring too much, trying too hard, texting too much, among others.If you have anxiety issues, you catch yourself, probably, analyzing your actions more than necessary; you pick out things that you feel are out of place, hence, a compulsive need to apologize.Additionally, you may apologize more than necessary if you have learned to apologize as a way to escape dange r.For instance, if you are in an abusive relationship, you may have discovered that apologizing made you escape imminent violence.Unfortunately, this becomes a habit and becomes evident in your everyday relationship with other people.When you over-apologize, you tend to make your apologies lose their effect.That is to say, your excuses may lose value, as no one wants to keep hearing the same thing over and over again without a visible change in attitude.Even more so, when you apologize for minor issues that werent also noticed. Eventually, when you apologize sincerely for a significant mistake, it may not be accepted as anything serious.Additionally, over-apologizing may reflect low self-esteem and a lack of confidence in yourself, making you lose respect, especially in a corporate society.Nobody wants to answer to a boss that does not believe in himself; therefore, ensure that you watch yourself when dishing out apologies. FOUR TIMES YOU SHOULD AVOID APOLOGIZINGAlthough there are s o many cases where your apologies are not needed, we have made a list of four instances when you shouldn’t apologize. They are:When you want the floor.When you are unsure of yourself.When you want to deliver bad newsWhen you are at fault1. When You Want The FloorFrequently, we find ourselves apologizing when we are about to speak up.This may be when you are about to interrupt someone already speaking.You could make a statement like â€" Sorry, can I add something to your point?, Excuse me, can I speak concerning what she said? â€" The truth is that there is nothing to be sorry or excused for.However, we feel the need to apologize before we make our point, which may make us sound undeserving of the floor or their attention.Sometimes, you even apologize when you have been interrupted while talking; hence, you make a statement like: Sorry, I am still speaking.Admittedly, speaking up without an interlude may sound off as we are used to apologizing before interrupting, however, you shou ld ignore the apology and go straight to your point as this leaves you in charge of the conversation.Another typical instance is in your voicemail greeting: Sorry, Im unavailable; please leave a message.This is wrong on all levels as you had other things to do than sit by the phone to hear it ring.Therefore, avoid apologizing for giving your opinions or for being you.2. When You Are Unsure Of YourselfThis kind of apology may be well-meaning â€" as all apologies are â€" however, it subtly makes others sense a failure of living up to their expectations or as a failure.If you are late for a meeting, it is best to say: “Thank you for waiting” rather than “Sorry, I’m late” as the former sends off a distracting or negative message.Admittedly, you accept that you inconvenienced your colleagues by making them wait for you.However, there is nothing wrong with passing yourself along as someone whose presence is continuously demanded as opposed to sheepishly apologizing.Also, while g iving a presentation, and you are gradually pushing past the allotted time, avoid saying: Sorry, I wont be long now. Instead, cut your presentation short as long as the essential points have been delivered.Additionally, if you bump into someone while walking, you could give a cheery reply indicating that you didnt see the person while adding a salutation. This is better than providing an embarrassed Sorry or Excuse me.It is not wrong to have a feeling of vulnerability from time to time.Still, it becomes a problem when you continuously apologize for being who you are. You should not apologize for something you can or cannot do as everyone is entitled to their capabilities as well as shortcomings.Continuously doing this will only increase your feeling of inadequacy longer than usual.3. When You Want To Deliver Bad NewsBad news always brings with it a sting; hence, an impulsive need to take away this sting by apologizing.The bad news is; your apology will only make the bad news worse t han it sounds by taking off the empathetic notes it should come with.For instance, instead of saying, Im sorry; our project was rejected.Saying this will make your team members feel bad for getting rejected after putting in so much work.Also, when you apologize in situations like this, it may sound insincere, especially in cases like: Im sorry we will be retrenching some workers.Apologizing will not make any difference or take the sting away from the news.Admittedly, the sting from bad news cannot be taken away by an apology. In cases like this, avoid the interlude and go straight to the point; the only way to help is by offering some form of support or advice that will help them move ahead.Offering a way forward will do more good than giving words of empathy.4. When You Are At FaultI know this may sound funny because the primary time a person apologizes is when he or she is at fault.However, instead of apologizing and saying sorry, you should take responsibility for your actions.Fo r instance, if you are unable to meet up with a deadline that you set initially, instead of saying, Im sorry the presentation will not be ready on Wednesday as promised.You should say, I know we agreed on having the presentation on Wednesday, but there is some vital information that will not be available until Tuesday, and it will be great in the project, so Ill present it to you by this weekend. What do you think?You should explain the situation and that you will not be able to meet up the deadline as promised; however, you should ensure that you present this in a positive light.Be as hopeful and as proactive as possible, as this will give your boss something to look forward to.Situations like these are bound to occur, and your first instincts will be to say sorry and explain yourself.Still, there are better ways to display empathy while giving intelligent replies.Also, proffering solutions to problems is the best substitute for apologizing. Other Times When You Should Avoid Apolog izing Are:When you say no: self-respect is evident in respecting and acknowledging your limitations/boundaries. When you are unable to bend your rules or deliver according to ones expectations, you should not apologize. One excellent characteristic of a leader is your ability to say no and stand by it. This will give others a glimpse of your values and teach them to respect it.Taking out time for you: Success and fulfillment are results of a mind at ease. Self-care is vital if you want to deliver accurately. Saying sorry for taking “my time” is wrong because it is necessary to maintain a perfect state of mind.For your imperfections: Imperfections make you unique and beautiful. You should embrace your imperfections and never apologize for them. Flaws make you You.For what you believe in: You should not apologize for believing in your values, ethics, spiritual beliefs, or morals. When you stand for what you think is right, you indirectly show an admirable inner strength. Saying so rry will reveal an unstable stand.For not knowing an answer: Learning never ends, hence, a continuous search for knowledge. Thus, if you do not know the answer to a particular question, you should not apologize as it allows you to learn something new. Admitting that you do not, the response to such an issue shows humility and strength, as well.For having high expectations: High expectations make you aim more elevated than usual, and it also applies to others. Expecting much from others only shows that you are concerned about them enough to push them to be better. Therefore, you should not apologize for expecting much from others and yourself also.For someone else: You should try as much as possible to not apologize for the actions of others, even if it reflects on you poorly simply because of association. This is because everyone is responsible for his or her actions and not because of you.For telling the truth: Yes, the truth may be painful, and only strong people say the truth fea rlessly. Therefore, you should not apologize for being strong and speaking the truth to others. Eventually, the benefits of speaking the truth will be higher than the sting.For your priorities: Your priorities are individual, and you should not entertain any guilty feeling for your preferences. Let your priorities come first, and when others see how committed you are to it, they will have no choice than to respect them. HOW TO STOP OVER-APOLOGIZINGWhen you apologize, you give the other person the power to either forgive you or not.Now, this should not deter you from apologizing when you do wrong.However, you shouldn’t do this too often or trivialize it, especially when you mean what you said previously.More often than not, we apologize for getting rid of the feeling of guilt as opposed to being sorry.Here are some things to do to avoid guilty feelings:Be Sure of YourselfGuilt thrives when you are unsure of yourself and uncomfortable in your skin.During times like this, you will ex perience anxiety and fear; hence, making you apologize for anything and everything as you feel you will always make a mistake.To overcome this urge to apologize born out of guilt, you have to break out of the feeling of insecurity and be confident in your capabilities and flaws.When you do this, you will stop apologizing for being you.Pick Your BattlesIf you fight lots of battles, you will run out of steam when you need to fight for yourself.Admittedly, not all disputes are worth fighting; therefore, you should choose a battle that, in the long run, will favor you.Preferably, go for actions that have visible and long term effects and avoid those with little consequences.Also, you will face challenges from dismissive and people who are out to make you doubt yourself.However, you should understand that their banters only serve to make their inadequacies glaring. Keep up doing the right thing.Despite maintaining a calm head, you can give an occasional reply that will leave a lasting im pact, without apologizing, of course.Be Defensive, not OffensiveWhen you are always on the offensive with people, you make yourself an easy target for their jabs.Avoid attacking those who piss you off personally, as this brings you closer to them and gives them juice for a showdown.When you avoid such issues, you will experience an emotional balance that will give you peace of mind, and you get respect from those around you.Additionally, you get to avoid offering apologies that you do not mean if you eventually have a one on one encounter with them.Analyze the situation thoroughlyIf you experience a particular issue frequently from the same person, then you should check if you need that relationship in your life.Additionally, you should check if what the person says affect you negatively or positively.FINAL THOUGHTSOwning up to your mistakes is a beautiful habit that shows a certain level of maturity that is rare.Being human means, you will often make mistakes and the next person; t he ability to acknowledge your faults and apologize is priceless.However, apologizing too often takes away the potency of your apologies in that the person in question gets too used to your apologies and starts doubting how genuine your apologies are.Additionally, knowing when to say sorry puts you in charge of your relationships with people.In the corporate world, earning respect from your colleagues is a totality of how you respond to situations that may threaten your peace.If you find yourself in a situation that has a societal demand for an apology, your ability to handle it and come through without sounding rude or insensitive is one you should master.As opposed to what we were taught as children, not every mistake or flaw requires an apology; you should be tactical enough to know when and how to apply this.Asides saying sorry, there are other practical ways to express how you feel.Additionally, thrive on making a positive change from a particular habit instead of regularly apo logizing for the same issue without a difference.

The Use of Alcohol Should be Banned for all State...

The Use of Alcohol Should be Banned for all State University Undergraduate Students According to the Core Institute, an organization that surveys college drinking practices, 300,000 of todays college students will eventually die of alcohol-related causes such as drunk driving accidents, cirrhosis of the liver, various cancers and heart disease (Phoenix House). All around the State campus, at frat parties, in black-light-lit dorm rooms, and even at casual social gatherings, alcohol can be found in abundance. Despite the many downsides to alcohol use, college students as a whole maintain a very casual attitude toward drinking. I believe that drinking causes many more problems than it is worth to anyone, which is why I propose that†¦show more content†¦People who are normally shy tend to come out of their shells after a couple drinks. To many people, being under the influence of alcohol is an important part of being social. In order to gain a clear understanding of why the average college student drinks, I asked ten drinkers in my house what their main reasons for drinking are. The most prevalent reasons given for drinking were that drinking heightens their feelings of pleasure, allows them to be more social and have more fun, and frees their mind, taking them away from their problems. A few said that they simply enjoy drinking because they like the taste. Considering alcohol’s ability — as a mind-altering substance — to relax people and make them feel good, it really is not surprising that many college students drink. However, what also must be considered are the alternatives to drinking. A variety of relaxation techniques exist to help people reduce stress and clear their minds. Among other activities, yoga, massages, and enjoyable hobbies have been shown to reduce anxiety in people. Also, people can receive psychotherapy or take medication to help deal with shyness (Shyness Clinic). There are over 500 organizations here at Iowa State, making it easy for almost anyone to get involved and have fun without resorting to alcohol. For those who drink alcohol for the taste, surely they can find non-alcoholic drinks that they enjoy drinking in place of alcohol.Show MoreRelatedIt is widely accepted that people drink alcohol in order to deal with stress. Therefore would that700 Words   |  3 PagesIt is widely accepted that people drink alcohol in order to deal with stress. Therefore would that also hold true with college students? Do Eastern Michigan University students drink to be social and to deal with stressors associated with college life? Information on the significance of the problem addressed College should be the best four years of our lives. Instead studies are showing that students are showing record levels of stress in regards to college. 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GPA, SAT and ACT Data for Top Virginia Colleges

From tiny liberal arts colleges to large state universities, Virginia has some excellent options for higher education. Nearly all of the states best schools have holistic admissions, so the admissions folks will be looking for more than good grades and standardized test scores. Challenging high school courses, a well written essay, interesting extracurricular activities and positive letters of recommendation are all important pieces of the admissions equation. That said, the empirical part of your application is still remarkably important. To see if you numbers are in line for Virginias top colleges and universities, follow the links below for college profiles and graphs of GPA, SAT and ACT data for accepted, waitlisted, and rejected students: Christopher Newport University Located in Newport News, a city in southeastern Virginia, CNU is a small public university with a wide range of academic strengths. Christopher Newport University ProfileGPA, SAT Score and ACT Score Graph for CNU Admissions College of William Mary One of the best public universities in the country, the College of William Mary has highly selective admissions. Its attractive campus is located in Williamsburg, Virginia. College of William Mary ProfileGPA, SAT Score and ACT Score Graph for William Mary Admissions George Mason University Established in 1957, George Mason is a large public university with a main campus in Fairfax, Virginia. The schools NCAA Division I athletic teams compete in the  Atlantic 10 Conference.  The university has been expanding rapidly with both online and traditional learning opportunities. George Mason University ProfileGPA, SAT Score and ACT Score Graph for George Mason Hampden-Sydney College One of the oldest colleges in the United States, Hampden-Sydney College is located in rural central Virginia on an attractive 1340-acre campus. Hampden-Sydney is one of the few all-male colleges in the country. Hampden-Sydney College ProfileGPA, SAT Score and ACT Score Graph for Hampden-Sydney Admissions Hollins University Located in Roanoke, Virginia, Hollins College is a private liberal arts college for women. The schools programs in English and Creative Writing are particularly strong, and overall strengths in the liberal arts and sciences earned Hollins a chapter of Phi Beta Kappa. Hollins College ProfileGPA, SAT Score and ACT Score Graph for Hollins Admissions James Madison University A relatively large public university located in Harrisonburg, Virginia, JMU features an attractive campus and NCAA Division I athletic programs that compete in the Colonial Athletic Association. Academic programs in business fields are particularly popular with undergraduates. James Madison University ProfileGPA, SAT Score and ACT Score Graph for JMU Admissions Longwood University Located in Farmville, Virginia, Longwood is a small public university that emphasizes hands-on learning experiences. The Longwood Lancers compete in the NCAA Division I Big South Conference. Longwood University ProfileGPA, SAT Score and ACT Score Graph for Longwood Admissions Randolph College Randolph is a very small private liberal arts college located in Lynchburg, Virginia. Students who enjoy personal attention will appreciate the schools 9  to 1 student / faculty ratio and small class size. Biology, business, creative writing, and history are all popular fields of study. Randolph College ProfileGPA, SAT Score and ACT Score Graph for Randolph College Randolph-Macon College Located in Ashland, Virginia, Randolph-Macon is a small private liberal arts college with an attractive red-brick campus. Small class sizes and an 12  to 1 student / faculty ratio mean lots of personal attention from the faculty. Biology, communications, and economics are among the most popular majors. Randolph-Macon College ProfileGPA, SAT Score and ACT Score Graph for Randolph-Macon Admissions Roanoke College Roanoke College is a private liberal arts college located in Salem, Virginia, not far from Roanoke. The colleges strengths in the liberal arts and sciences earned it a chapter of the prestigious Phi Beta Kappa Honor Society. Roanoke College ProfileGPA, SAT Score and ACT Score Graph for Roanoke College Admissions Sweet Briar College Sweet Briar College sits on a huge campus in the foothills of the Blue Ridge Mountains. The school has a chapter of Phi Beta Kappa in recognition of its strong programs in the liberal arts and sciences, and Sweet Briar also made my list of top equestrian colleges. Sweet Briar College ProfileGPA, SAT Score and ACT Score Graph for Sweet Briar Admissions University of Mary Washington As a public liberal arts college, the University of Mary Washington provides the personal attention of a small college along with the value of a public institution.   University of Mary Washington ProfileGPA, SAT Score and ACT Score Graph for Mary Washington Admissions University of Richmond The University of Richmonds attractive campus  sits just six miles from downtown Richmond. The university features an impressive 8 to 1 student / faculty ratio and small classes. The Richmond Spiders compete in the NCAA Division I Atlantic 10 Conference. University of Richmond ProfileGPA, SAT Score and ACT Score Graph for the University of Richmond Admissions University of Virginia UVA is one of the top public universities in the country. The highly selective university has an endowment of over 7 billion dollars and takes pride in its beautiful and historic campus.   University of Virginia ProfileGPA, SAT Score and ACT Score Graph for UVA Admissions Virginia Military Institute VMI is one of the six senior military colleges in the United States. The school has selective admissions and competes in the NCAA Division I Southern Conference.   Virginia Military Institute ProfileGPA, SAT Score and ACT Score Graph for VMI Admissions Virginia Tech Virginia Techs many strengths earned it a place on my lists of top engineering schools and top public universities. The Hokies compete in the NCAA Division I Atlantic Coast Conference. Virginia Tech ProfileGPA, SAT Score and ACT Score Graph for Virginia Tech Admissions Washington and Lee University Located in Lexington, Virginia, Washington and Lee made my lists of top southeastern colleges and best liberal arts colleges. The school has highly selective admissions — to get in, youll need grades and test scores that are well above average. Washington and Lee University ProfileGPA, SAT Scores and ACT Score Graph for Washington and Lee Admissions

Freakonomics Free Essays

An Incentive is something that Is used to motivate or use as an encouragement to Improve whatever the person Is doing. In studying economics, Incentives are used as form of payments, to encourage businesses to succeed In whatever they are doing. 2. We will write a custom essay sample on Freakonomics or any similar topic only for you Order Now The united States government puts a tax on foreign car companies to help united State citizens encourage to buy the American made cars. This acts as an Incentive for the citizens to buy American made cars to support the united States economy. The government’s plan to raise test scores actually worked because In public schools, teachers are awarded or punished based on their kids’ performance on standardized tests. 4. When a Japanese sumo wrestler is on the bubble, it means that if one sumo wrestler which is almost out of the competition faces a sumo wrestler that has a lot of wins, the wrestler with a lot of wins will let the one that is almost out of the competition win. 5. The authors from Freakishness are concluding that people are lust dishonest. When Paul Feldman left the basket and bagels, he noticed that all of he money was vanishing. This plays into economics because it shows us that small offices run more honestly and more efficiently. Chapter 3: Why do drug dealers still live with their moms? 1 . Conventional wisdom is something that is generally believed in. It is ideas that are generally accepted by the public. Conventional wisdom is used to encourage people to get more support and pay a closer attention to detail. 2. Although the police departments got rid of at least two thousand police reports in efforts to lower the crime rate, the crime rate still managed to rise because of the media’s coverage on rack cocaine. 3. The Black Disciples street gain was set up Just like a common business is set up. The top people in charge of both were called the board of directors. Under them, there will bosses in different cities which controlled another three individuals. There was a treasurer Just like in a business who manages the money and the â€Å"foot soldier† who sold the gangs’ drugs acted as sales people In large businesses. 4. A street-level drug dealer Is willing to accept low pay and poor working conditions so that he has a drive and something to work up to In order to come a bigger boss to eventually make more money. Like In small business, sales people act as lower earning Individuals who eventually want to work their way up to becoming something bigger and making more In a company. 5. A street level drug salesman Is different from a franchise owner because the drug dealer Is mostly looking out for himself and trying to make enough money to get by from month to month. However, they are both attempting to maximize their profits because they both want to see the company or their personal lives grow better. Chapter 4: Where have all the crimes gone? How to cite Freakonomics, Papers

Daily Transactional and Transformational Leadership

Question: Discuss about the Daily Transactional and Transformational Leadership. Answer: Introduction: As stated by Hamstra et al., (2014), leadership is the most important factor that contributes to the well being of an organization. The transformational and the transactional leadership theories happen to be most prominent leadership theories among the various leadership theories. Scholars agree on the fact that transformational and transactional leadership are dissimilar in concepts and practice. In the view point of Odumeru and Ogbonna, (2013), transformational leadership significantly augments transactional leadership. A transformational leader is one who inspire and stimulates the followers in order to get unexpected outcomes. He is responsible to look at the developmental needs of those who follow the leaders and always keep a trace of any kind of problem or issue faced by them. A transformational leader is responsible to enhance morale, motivation and performance of the followers incorporating a number of mechanisms. In this respect, Breevaart et al., (2014) commented that a transformational leader is the one who becomes a role model for the followers and inspire them to undertake the authority of their work. The leader is also responsible to understand the strengths and weaknesses of the followers and then aligning them with the most suitable roles and duties. This automatically enhances the ability of followers or employees. Martin Luther King, Steve Jobs are the excellent examples of transformational leaders. Jeff Bezos of Amazon also show his transformational leadership characteristics in his major business activities. Transactional leadership always focuses on the overall task of the supervision and team performance. It is the form of leadership, where the leaders promote conformity of the followers by the means of rewards and penalties. Hamstra et al., (2014) pointed out that unlike the transformational leaders, the transactional leaders do not look to change in near future and they spend time to find faults and deviation in the followers. This type of leadership is effectual for an organization, especially when their remains a consistency in the project. A transactional leader uses reward for positive actions and penalty for the negative. They are more concern with the process and flow of work rather than forward-thinking ideas. Leaders like Bill Gates, Howard Schultz are renowned for their transactional leadership style. The four major components of transformational leadership style are idealised influence where the leaders behave in an admirable manner and display his convictions and set clear set of values. They act as the role model for their followers (Odumeru Ogbonna, 2013). The way, the leader motivates the team inspire them with optimistic goals and offers better knowledge for the current tasks in operation. On the other hand, transactional leaders maintain a primarily passive nature in the business activity. Their criteria are always associated for rewarding the followers and maintaining a status quo. In this respect, McCleskey, (2014) stated that Douglas McGregors Theory X and Theory Y can be compared with these styles of leadership. Theory X can be put side by side with the transactional leadership where the leaders rule by fear and consequences; while Theory Y and the transformational leadership are comparable in nature because this style focuses on the idea where managers are responsible to encourage their employees. References: Breevaart, K., Bakker, A., Hetland, J., Demerouti, E., Olsen, O. K., Espevik, R. (2014). Daily transactional and transformational leadership and daily employee engagement.Journal of occupational and organizational psychology,87(1), 138-157. Hamstra, M. R., Van Yperen, N. W., Wisse, B., Sassenberg, K. (2014). Transformational and transactional leadership and followers achievement goals.Journal of Business and Psychology,29(3), 413-425. McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. Odumeru, J. A., Ogbonna, I. G. (2013). Transformational vs. transactional leadership theories: Evidence in literature.International Review of Management and Business Research,2(2), 355.

The Beatles Essays (253 words) - Counterculture Of The 1960s

The Beatles Music is an entertainment. yet, sometimes it can make history. A song is simply just words with sound. Yet, sometimes it can be passionate. A band is simply just people who transport music. Yet, sometimes they can be a big influence to others. They are the most popular musical artists in Rock and Roll through out the century. They are the one who most likely captures the media's attention. They are the most famous band in the World during the 60s and the 70s. They are the Beatles. The foursome guys who have talent with style, and together they create art in the musical World. Talking about the Beatles, nobody can refuse to mention the origin of the band, as well as their influences in the music, and their lives during the glorious times. The band was the combination of the four young talented musicians and singers, John Lennon, Paul Mccartney, George Harrison, and Ringo Starr. All four Beatles were born and grown up in working class families in the same city of Liverpool. Yet, they never knew each other. John Lennon, a trouble maker and intelligent young student at the time, and a few friends formed the band. Since John later met Paul and Goerg, the history began. Ringo didnot join the band until their career made a turn to victory. The band first was named The Quarry Men. However, going through many changes, eventually, they played under various names, icluding the Moondogs, the Werbles, Johnny, and finally the Beatles. Music

Learning Pronouns - Beginner Level ESL Lesson Plan

Learning Pronouns - Beginner Level ESL Lesson Plan The use of pronouns often seeps into the lessons in a number of different aspects: Subject pronouns are discussed when forming and conjugating sentences in the various tenses, object pronouns are introduced through questions words such as who or by a discussion of transitive and intransitive verbs, possessive pronouns and adjectives also get thrown into the mix by discussing the question word whose, or when pointing out how the possessive adjective modifies the noun. I find it helpful to to wrap all these together in a single lesson, as well as the demonstrative pronouns this, that, these and those to help students understand the relationship between the various forms. The lesson comes in two parts: First, students review, identify and create a pronoun chart. Next, students begin to use the pronouns to refer to objects that they have placed on a table. Finally, once students have become relatively comfortable with using personal pronouns, they can add demonstrative pronouns to the mix. Here is an outline of the lesson. This lesson can be used as a means of review, or, as an introduction to the various uses of pronouns (and the possessive adjective) for exceptionally motivated classes. Aim: Develop a deeper understanding of personal and demonstrative pronouns Activity: Chart fill-in, personal object questioning Level: Beginning to lower-intermediate Outline: Reviewing the Forms with a Chart Write four sentences on the board each containing a different type of pronoun (or possessive adjective), preferably using the same person. For example:He has an interesting book.Give him that interesting book.Thats his interesting book.That interesting book is his.Point out the grammatical differences in form between each of these forms. If students have never studied these forms before in an overview, print out this pronoun chart or write on the board.Using the same sentence with minor variations, go through each pronoun and possessive form for various subjects. Ask students to provide the correct change for each sentence as a class.Once students have become comfortable with these changes, ask them to fill out the first chart providing the correct pronoun or adjective form. Understanding Demonstrative Pronouns Now that the explicit learning has been accomplished, its time for some fun. Place a table at the front or in the middle of the classroom.Ask each student to provide an object or objects on the table.Begin asking questions using the objects. At this point it is also a good idea to introduce the idea of demonstrative pronouns. First model the questions and answers: For example:Teacher: Whose is this backpack here? - That is Marcos backpack there.Is this Annas pencil? - No, that isnt Annas pencil.etc.Explain that this and that are used with single objects, these and those are used in the plural. Point out that this and these are used with objects that are here (or close by), and that and those are used objects there (or far away). Phrases such as this - here / that - there are helpful.Continue asking questions with this and these eliciting students responses of these and those. Real World Task to Tie it All Together Ask students to come forward and choose an item which does not belong to them. Each student should create four sentences about the object(s) they choose. For example:This is Annas pencil.She has a pencil.It is her pencil.The pencil is hers.I give her the pencil.(student walks over and hands the item back)Feel free to model this a few times until the students understand what is expected.Repeat with different personal objects. The activity of getting up and retrieving items while using the various forms will help students acquire the grammar through real world application. Pronoun Chart Subject Pronoun Object Pronoun Possessive Adjective Possessive Pronoun I you his hers its none we your theirs

The Legacy of Keynes Essay Example | Topics and Well Written Essays - 2750 words

The Legacy of Keynes - Essay Example The influence of J.M. Keynes work is immense in the field of economics as he revolutionised economics with his classic book written in 1936, The General Theory of Employment, Interest and Money and changed the way we perceive the role of economy and governments in social life. With the introduction of the theory of income expenditure multiplier in 1931 by Richard Kahn, Keynes worked on the basis of his work which was to bring about revolutionary ideas to the field of economy giving rise to a new branch of economics known as the 'macroeconomics' (Keynes, 1936/1974). In a two volume Treatise on Money published in 1930 Keynes established the Wicksellian theory of the credit cycle in which the initial ideas of the liquidity preference theory of interest are suggested. This has been considered as one of the most important of Keynes contributions along with his ideas on marginal efficiency of investment. The impact of his 1936 book The General Theory of Employment, Interest and Money has been unprecedented not only because of the timing of its publications but also due to its unique approach that brought in a new brand of Keynesian economics (Coddington 1976; 1260; Trevithick 1992). This book was released during the period of the Great Depression and had major political, social and economic impact. Within the general theory, Keynes sought to develop a theory that can explain the formation of aggregate output and employment considering aggregate demand as the determining factor. He introduced certain revolutionary concepts in economics such as the co ncept of demand-determined equilibrium. He also suggested that price flexibility is generally ineffective as a cure to unemployment. Keynes also gave a unique theory of money based on "liquidity preference", and highlighted the role of radical expectations (Trevitihick 1992; Keynes 1936/1974). He worked on the marginal efficiency of investment schedule and taking a detour from Say's Law reversed the savings-investment causation relationship, and also suggested the possibility of government fiscal and monetary policy that can be used to counter the problems of recessions and control economic booms for a balanced and predictable economy.The Keynesian ideas were controversial as they were revolutionary and although Keynes had support of progressive economists he faced severe opposition from traditional ones. The "IS-LM" representation of Keynes's theory initiated the "Neoclassical-Keynesian Synthesis" and became the most popular and dominant form of macroeconomics by the 1960s (Chrysta l et al, 1994; Snowdown et al.1994). The Keynesian synthesis however went through changes in the Post Keynesian era although Keynes' theories were retained in the original forms. Keynes influence was pronounced due to the combined factors of the Depression, post war economy and Keynes revolutionary ideas that changed the way economists perceived or interpreted the role of government and concepts of economic theories (Snowdown et al, 1994). The inflationary gap of the post war era as identified by Keynes led to his emphasis on compulsory savings and setting up of an international commodity reserve. In a later

Oil and Business Term Paper Example | Topics and Well Written Essays - 1500 words

Oil and Business - Term Paper Example International trade slowed, but still rose because of emerging economies, particularly China and India. However, trade has been affected by the recent hike in oil prices. Furthermore, the publication states that fuel products (oil) saw a relatively lower growth than in previous years, which was due to the high prices of oil in the world market. However, Organization of Petroleum Exporting Countries (OPEC) has increased oil demand growth for 2010 (Brock). Oil is a major commodity in international trade and is one of the most influential commodity to impact business, trade and hence, economies. Today, we will analyze the economics of oil, which would include a detailed analysis into oil prices, and its effects on business and international trade. In the international market, price for every good is determined by market forces. The capitalistic system gives freedom to the market forces, and prices are determined by demand and supply. Demand is the willingness of the consumer to buy at a particular price, whereas supply is the willingness of the producer to produce at a given price. For instance, an increase in demand for oil would increase prices, and an increase in supply of oil would contain or reduce prices. Significant growth in countries like China and Brazil has increased recovery prospects, and hence increased demand. Thus, oil prices have been rising. Oil prices have declined since July of 2008 because of a slump in demand due to a severe global recession. This was also one of the reasons why developed economies consumed less fuel than usual. b) Relationship between Oil and the U.S. Dollar Although the price of oil in the international market is determined by market forces, it is also affected by the U.S. dollar. Oil and the greenback share a negative relationship. Traditionally, an increase in dollar value causes a decrease in crude price, and vice versa. People might wonder as to why oil affects the dollar and the other way round, but how come other currencies and oil price are not related. Commodities such as Oil and Gold are traded in the international market in U.S. dollars, and this has been agreed upon by the Organization of Oil-Exporting Countries (OPEC). Before 1971, the U.S. dollar was backed by gold, and changes in price of oil didn't have an effect on producer profits, as gold had intrinsic value. The U.S. Dollar could be liquidated into gold almost immediately. However, after 1971, dollar was made a fiat currency, and was printed without gold backing. This made it easy for the American government to print money, and hence increase supply. In the last 35-40 years, dollar value has declined significantly amid ever-increasing money supply in the U.S. economy. Therefore, when dollar falls (real value decreases), producers ask for more money to compensate the loss in their real value assets, which are based on U.S. dollars. Thus, a decrease in the dollar has pushed oil prices up in the past decade or so. c) The role of the OPEC Besides these factors, the OPEC, which holds two-thirds of the world's fuel reserves, plays a vital role. Refining is done on a large scale in these countries, and they contribute a lot to the world's oil

Formations And Techniques In Soccer Physical Education Essay

Formations And Techniques In Soccer Physical Education Essay Different type of formations may be used depending on the skill of the opposite team but also whether the team is playing more attacking or defending. A 4-2-4-1 formation is a soccer formation with only one striker upfront. The striker is the player located highest up the field, his main task is to score goals for the team. Before we could analysis the 2 players in the case, we would like to look at some of the tips to be a good striker. A good striker must be able: Kick the ball in the goal (good at striking). A striker who can score goals on a regular basis will become important to his team. As a striker, he needs to learn to score with all different parts of the body. Shot on Site (aiming). In today game, scoring opportunities are so rare as compared to last time, so when the striker has the chances to shot, dont wait. In addition, good strikers must constantly running (good agility and speed), trying to create spaces and taking risks. It only takes one. Many strikers will beat players and create space for themselves, but yet hesitate to shoot in front of goal. Figure 1 below shows the no of times both the player score a goal, saved with 2 hands and blocked. Preliminary analyses from Figure 1, revealed that player B tends to score more goals (13) than player A (8), since the coach are looking for a striker, the ability to saved with 2 hands and blocked are not so important as compared to the ability to score. Figure 2 shows the no of chances both player A and B missed by shooting the ball wide away from the goal post, shooting the ball too high in front of goal post and missed a goal even in front of the goal post. As observed, player A tends to have higher misses (12) than player B (2), in terms of shooting the ball wide. The different of shooting the ball too high is not too great among the 2 players. In summary, as compared to player A, player B is a key returning scorer, who averaged a healthy 13 goals in the last season. His expertises on attack puts extreme stress on opposing defenses. He is sharp on the goal, seldom placed the ball wide. However, he tends to have some misses when he is near the goal post. The final choice: Player B to be selected. Figure 1 Players able to score Figure 2 Players not able to score Part B What is periodization? Periodization is defined as a process to structure the training program into phases, where athletes will train progressively and with variety. In general, a standard periodization plan consists of macro cycle (2-4 months), meso cycle (2-6 weeks) and micro cycle (5-7 days) which last for at least 12 months. Tudo Bompa is the man who improved the training system invented by the USSR, the improved periodization system stressed the importance of having different training stress throughout the year rather than to maintain a constant training plan. Using this method, Tudo Bopma has produced 11 medalists in various Olympics including 2 gold medals and 2 World championships for: track and field and rowing (Wikipedia, 2010). The importance and relevance of periodization in sports Many times, athletes are no longer motivated to train because they realized that their sport performance have not improved, no matter how hard they train hard. Having periodization is the way to change the athletes training program at regular intervals so that the athletes can work harder. Periodization can be applied to many various sport ranging from cycling, marathon, rowing and it can be used it on both male and female. Periodization training, in particular includes 7 different major components, they are technical, strength, power, speed, anaerobic, aerobic and mental. A study conducted for 34 women at the Human Performance Laboratory at Ball State University has proved that a periodized strength-training program can give better results than a non-periodized program The women in the periodized group have gained more in lean muscle, greater reductions in body fat and more strength gains than the non-periodized group after 12 weeks (Marx, J.O, 2001). Factors that affect periodization Periodization plan can be affected by several factors, these includes training stress and non training stress. Athletes undergo training or competition too intensively will usually become fatigue after sometimes. Fatigue is one of the factors that affect the athletics sport performance; hence coaches developing the periodization plan must includes management of fatigue also. Athletes are human after all, they will get sick and injured sometimes, when athletes are sick they are no longer able to continue and follow the periodization plan. Other non training stresses are: Lack of financial support from family or association, Lack of motivation from the athletes themselves, Social environment like countries at war, unrest, Too much travelling that causes sickness among some athletes. Description of the success of the periodization plan The success of the periodization plan is when all the athletes are able to complete all the competition that the coaches have planned, with no injuries and sickness, they are able to achieve their peak sport performance and win medals for the countries, clubs etc. Training plan for Mark Figure 1 Macro Cycle for 12 months for Mark in 2010 2011 Observations in relation to the skills, motor abilities and types of training in a training plan for Mark. According to Dr Ivan Astori (Dr Ivan Astori, 2010), a full knee reconstruction surgery is a major operation. Patients like Mark will experience high degree of pain after the operation and pain medication will be needed for the first 1 to 3 days. He will be able to sit in a chair and walk with crutches within 1 to 5 days. Mark will then undergo rehabilitation and physiotherapy till he is able to straighten out, flex and bend his knee. Next, he will be able to swim after 2 weeks of the surgery. After 2 to 3 months, the patient will be walking, biking and golfing, although running and jumping are discouraged. A full recovery to full strength is expected to take up 6 months. A successful soccer player like Mark, he needs to rely on the precise coordination of stability, agility and power production, hence during the periodization cycle, needs such as proprioceptive and kinesthetic awareness components must be heavily trained so to put him back into competitive level. In addition, footwork drills are also important for him because of the numerous quick and rapid changes in direction and speed that occur during the match. With all these in mind, a periodization plan that includes different frequency, different intensity, time of training and type of training like aerobic, anaerobic, speed, power, strength, technique, tactics, will need to plan for him. Specific objectives on the various phases of training/cycles in his training plan. A typical English Premier League season will start in Aug and ends in May next year, hence the periodization plan has to start in Sep and end til Jul when the new season starts in Aug. The periodization plan for Mark were broken into different meso level like General Preparation, Specific Preparation, Pre Competition, Competition, Recovery cycles as shown in figure 1 and also the different volume and intensity level. First, in the general preparation cycle which last for 5 months, since Mark is still recovering from his knee surgery, all the training will be concentrating on building his overall strength, improve his mental skill and aerobic level, but the level of intensity and volume must be maintained at low level (e.g. range 1 to 2, as shown in figure 2). The types of training could include swimming, cycling, weight training and slow jogging. All the training will be increased progressively from 1st to the 5th month without the comprised of the players injury. Second, in the specific preparation cycle which last for the next 5 months, Marks training will be concentrating on Speed, Power and Mental skill, however as compared to the previous 5 months, the intensity and volume will have to slightly increase by 1 tick. The job of training speed in soccer can be very complex and it must be planned properly. Here are some of the attributes that will make a better player: Speeding quickly off the mark Accelerating quickly over 10-15 yards Good speed endurance Fast possession of the ball Fastness of feet or agility Able to change direction quickly The ability to execute skills quickly Fast in thinking (Sporting Excellence Ltd, 2010) The types of training are as follow: At the start of a training session, speed training like speed drills that completed over short distances with rests can be conducted, e.g. 6 X 25 meters each (500 meters total) with 2.5 minutes rest between each rep. Soccer players must have the ability to maintain high levels of speed, even when tired, speed endurance e.g. run a long distance 150 yards at full intensity (90% 100%) with full recovery 15 minutes between each repetition. The types of Power training for Mark are weight training that includes high intensity, high weights and fast moving reps. The weight training will accomplish two of the main goals for the players; they are injury prevention and improved performance. Third, in the pre-competition and competition cycle which last for 1 month and 8 months respectively, emphasis should be given to technique, tactical, mental skill and anaerobic training. Technical training should include improving the skill of kicking, dribbling, passing, shooting, throw in and heading. The 2 major components of soccer tactics are how to attack and defend. Tactical drills are executed in training sessions to develop an understanding of the tactics to be used in the next games against the weaknesses of the opposition team. The most popular type of anaerobic training for soccer players is interval training. This helps the soccer players to develop strength through short bursts of speed in a variety of actions such as stopping, turning, and directional changes. Lastly, in the recovery cycle which last for at least 1 month, there are several methods can be apply to the players such as complete rest, like taking a 1 week break without any soccer training, go for massage, there are some positive effects of massage, these include relief of muscle fatigue and reduction of excessive swelling. Relaxation techniques can also improve the players ability to focus. Also, go to see a doctor for any physical damages to the players body. Figure 2 Volume Vs Intensity for the Macro Cycle Tapering Tapering is defined as the practice of reducing exercise in the days just before an important competition, tapering is used in many endurance sports, such as the marathon, athletics and swimming. A significant period of tapering like a week or more is essential for optimal performance. During tapering, volume, intensity, load of the training should be reduce so that the players can achieve peak performance during the game. Specific intervention strategies to improve Marks movement skills and fitness. The following are some of the strategies help to improve Marks movement skill and fitness: To build up the strength and endurance of his leg muscles, in particular doing weight training for quadriceps and hamstrings. The type of weight training for quadriceps are squats (3 sets of 15 reps), lunges (3 sets of 15 reps), leg extension, leg lifts , leg press and for hamstrings are leg curls, leg dead lift, lunges. To improve his cardiovascular conditioning, Marks need to move his body with his large muscle groups over a sustained period of time. these exercise can be cycling, swimming, jogging, circuit weight training.

The Marketing of Honda Motorcycles in the USA

The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60's the major competitors were Haley – Davidson of U. S. A, BSA, Triumph and Norton of the UK and Motto – Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6. 6 million dollars. Many of the motorcycles produced were large and bulky and this led to the image f the motorcycle rider as being one who wore a leather jacket and went The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report identified was the market share loss and profitability declines an the scale economy disadvantages in technology, distribution, and manufacturing. The BCG report showed that success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for omestic demand led to Honda experiencing economies of scale as the cost of producing motorbikes declined with the level of output. This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market. † The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity as a result of using capital intensive and highly automated techniques. Their marketing strategies are therefore directed towards developing these high model volumes, hence the careful attention that we have observed them giving to growth and market The report goes on to show how Honda built up engineering competencies through the innovation of Mr Honda. The company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America. The BCG found that the motorcycles available before Honda entered the market were for limited group of people such as the police, army etc. But Honda had a â€Å"policy of selling, not primarily to confirmed motorcyclists but rather to members of the general public who had never before given a second thought to a motorcycle†( SP p. 16 ). The small, lightweight Honda Supercub sold at under 250 dollars compared to the bigger American or British machines which were retailing at around 1000 to 1500 dollars. In 1960 Honda's research team comprised of around 700 designer and engineer staff compared to the 100 or so employed by their competitors showing the value which the company placed on innovation. Production per man-year was 159 units in 1962, a figure not reached by Harley-Davidson Honda was following a strategy of developing region by region. Over a period of four to five years they moved from the west coast of America o the east coast. The report showed the emphasis which Honda paid to advertising when the company spent heavily on the advertising theme † you meet the nicest people on a Honda† thereby disassociating themselves from the rowdy, hell's angels type of people. Essentially the BCG is portraying Honda as a firm dedicated to being a low cost producer, utilising its dominant position in Japan to force entry into the U. S market, redefining that market by putting up the nicest people image and exploiting its comparative advantage via Pascale tends to disagree on many points of the BCG report. The report uggests that there was a smooth entry into the U. S market which led to an instant success. Pascale argues that Honda entered the American market at the end of the motorcycle trade season showing their impotence to carry out research in the new market. As they entered the market at the wrong time sales were not as good as they should have been and any success was not going to be instantaneous. Pascale also criticises the assumption that Honda was superior to other competitors in productivity. He says that Honda was successful in Japan with productivity but circumstances indicate that the company was not superior. The lack of funding from the ministry of finance and the ploughing back of profits into inventory meant they had a tight budget to follow. The BCG report shows that Honda had a smooth policy of developing region by region, moving from the west to the east. Pascale response is that this is partly true but reminds that Hondas advertising was still in Los Angeles in 1963, four years after setting up their subsidiary. The report to the British government showed that Honda had a deliberate strategy of disassociating themselves from the hells angels type of people by following the nicest people advertisement policy. Pascale shows that this was not an intentional move since there were disputes within the company with the director of sales eventually persuading to management against their better judgement. The BCG report found Honda pushed into the U. S market with small lightweight motorbikes. However Pascale says this is again not true. He argues the intended strategy was one of promoting the larger 250cc and 350cc as Honda felt that this was what the market wanted since Americans liked all things large. The bikes were unreliable which led to the promotion of the supercubs. These bikes salvaged the reputation of the company. An dea which hardly came from an inspired idea but one of desperation. Overall Pascale gives the impression that it was through an incidental sequence of events which led to Honda gaining a strong hold in the U. S market, mainly through the unexpected discovery of a large untapped segment of the market while at the same time trying to retain the The criticism made by Pascale can be further analysed by looking at the The strengths of Honda start with the roles which the founders played. Honda was an inventive genius with a large ego and a volatile temperament. His main concerns were not about the profitability of the ompany or its products, but rather to show his innovative ability by producing better engines. Fujisawa on the other hand thought about the financial section of the company and how to market the ideas. He often challenged Honda to come up with better engines. By specialising in their own abilities the two of them were able to pool together resources Another strength was the way the company utilised its market position. Strengths in design advantages and production methods meant they were able to increases sales in Japan even though there was no organisation within the company. Once there was a large enough demand for its products, mainly the supercub, Honda both in Japan and in America, moved from a sale on consignment basis to one that required cash on delivery. This seemed a very risky decision to make at the time but within three years they had changed the pattern within the motorcycle industry by shifting the power relationship from the dealer to the manufacturer. Mr Honda had cultivated a â€Å"success against all odds† culture into the company. This was tested when he sent two executives to the U. S with no strategy other than to see if they could sell something. The weaknesses within an organisation can become irrelevant if the strategy is strong and there is good leadership. An element of luck also helped Honda follow an emerging strategy. Restrictions placed on funds by the government for the U. S venture forced Honda to take an alternative route. If they had all the funds necessary they may well have gone through the normal distribution Honda entered the us market right at the end of the motorcycle trade season. When leaking oil and clutch problems occurred on their bikes it did not affect Honda as hard as it would have had they entered in the beginning of the season. Also people noticing the Supercubs led the company to produce a bike which was not at first supported by senior The success of Honda was not the result of senior management coming up with all the answers. In fact senior executives in most Japanese manufacturing companies do not take their strategic positions too seriously. Salesman, cleaners and those working on the manufacturing floor all contribute to the company is run and thereby influence its strategic position. It is this ability of an organisation to move ideas from the tom to the bottom and back again in continuos dialogue that the As a conclusion it is necessary to consider the theoretical side of Hondas strategy and see whether the company was in fact following a model. The first model is the Andrew's model. Andrew came up with the idea that there were two stages to corporate strategy, formulation and implementation. Formulation involved looking at the market, competitors and resources and formulating a corporate strategy which would be implemented throughout each process of the organisational structure. This model was also supported by Porter. This is how the BCG saw Honda, as a corporation, who had looked at the market, formulated a strategy to ope with the environment and competition pressures and implemented it, making all Hondas plans and activities deliberate. The second model known as the emergent strategy portrays a different image to the Andrews model and shows how Pascale viewed Honda. The model shows a realised strategy made up from a an intended strategy together with an emergent strategy which is not planned but emerges in relation to activities within the environment. Pascale seemed to think that in Hondas case a substantial proportion or the companies corporate strategy was emergent and less was actually intended strategy.

Toefl Essay Writing Topics Fundamentals Explained

Toefl Essay Writing Topics Fundamentals Explained The Truth About Toefl Essay Writing Topics Participating in a group procedure can be extremely rewarding for members of the group. Honest, dedicated practice is a whole lot more useful and potent. It's more important to pick the subjects that you're interested in than the subjects you will need to get ready for work or a career. The New Angle On Toefl Essay Writing Topics Just Released The structure doesn't have to be somewhat different, though. So, you may rest assured your term paper service is going to be delivered by means of a pro. The procedure is quite straightforward. If you would like to acquire high excellent research and thesis papers punctually and for a fair price, you should probably attempt using EssaySupply.com. Finding Toefl Essay Writing Topics on the Web To acquire the greatest scores, you will need three different, well-written reasons together with specific specifics. Stick to it so you won't receive any deductions to your score. Your score will be dependent on the caliber of your writing in addition to how well you answer the question. You may still get a great score with minor errors. Each section should have a minumum of one separate paragraph. Topics in the next list may appear in your real test. Risks can hamper the caliber of your paper and decrease your odds of submitting the paper fast and punctually. The Most Popular Toefl Essay Writing Topics It's possible to also practice brainstorming or planning reasons even if it's the case that you don't compose a comprehensive reaction. Your response ought to be around 150-225 words. It should be 150-225 words. Generally, an effective response is going to be 150 to 225 words. Getting the Best Toefl Essay Writing Topics You're going to be requested to compose many diverse kinds of assignments during your program, but four of the most frequent kinds of essays are described receive. You will be able to take notes as yo u listen to it though. You're permitted to take notes as you read and listen. Don't immediately begin writing. The majority of the questions are on current topics, therefore staying updated with what's going on in the world will truly help you think of ideas. There are a few ways that you can enhance your score by employing some basic strategies. You've been requested to choose a person to show others how to do some job. You may also decide to only practice the independent undertaking, if that's what you need to concentrate on. Ideas, Formulas and Shortcuts for Toefl Essay Writing Topics There are those who live their whole lives in the same area while other folks move several times. Some folks spend their entire lives in 1 place. Most people today work with or will probably work with several different kinds of people. Other people would rather travel alone. Being aware of what to do with essay feedback can be complicated. You will never know whether the writer is simp ly pretending to be good. Knowledgeable essay writers are extremely knowledgeable about the rules and guidelines when writing essays and this is what makes it simpler for them to compose the essay in accordance with your requirements. Choosing online essay writers isn't a nightmare anymore. When you compose the essay by yourself, you still have to visit the library to research on your favorite topic to discuss, etc.. Nevertheless, the topics will most likely be very similar overall. After reading the passage, then you will listen to a lecture on the exact same topic. Then you'll listen to a lecture regarding the identical topic. Learn all the ideas you need to understand as a way to ace TOEFL Writing! One of the most difficult sections to prep for on the TOEFL may be the essay. It can likewise be beneficial to review other TOEFL writing samples to receive a better idea about what a fantastic TOEFL essay appears like. Eventually, you are going to want to have a comprehensive TOEFL practice examit's the only method to be fully ready for the TOEFL. A great prep book can be absolutely the most important study tool you use, and we've got information on all the very best TOEFL prep books you need to consider. Almost a million people around the world took the TOEFL last calendar year. Although there's an abundance of TOEFL writing material on the. If you're going to succeed in the IELTS test you should be using and exposing yourself to English everyday.

The role of god in the ancient world Essay - 1736 Words

The questions about the existence of life and the creation of the world are always mind-boggling and fascinating, however, the real answer to these questions may never surface. All there is to rely on are the myths, stories and legends passed on from generation to generation by ancestors and the clues they have left. This essay will try to uncover the ancient Mesopotamian and Hebrew views on existence and creation by looking at sources like the Genesis and other ancient Mesopotamian texts and poems. Mesopotamians and Hebrews had contrasting views on how they explained the events in their lives, and through analysis of ancient sources, those differences will be outlined. In such populated and booming areas, human conflict was†¦show more content†¦Line four: â€Å"†¦the wise Mami†¦the one who creates mankind†, suggests that the Mesopotamians owed their existence to the mother goddess â€Å"Mami† who is also known as Nihursaga, Nintur and Nintu. The po em describes Mami as the creator of â€Å"Lullu† which is an allusion to Adam of the Old Testament. The ancient text also reveals the Mesopotamian belief that people were created from a mixture of divine blood and clay. Clay is a good analogy to describe people because humans are brought into the world soft, fragile and ready to be molded and hardened by the world and their experiences in it, so they can provide the ultimate service to god. Another important note is that clay is typically found in Israel. A second form of worship in the ancient world was called monotheism and was widely practiced by Hebrews. The Hebrews and Mesopotamians were geographically located close to one another. This may be why their creation stories show so many similarities. The creation story from Genesis: 2:1-24 (p.43) reveals that god created life in seven days. According to the text, god created man from the â€Å"dust of the ground† by breathing life into his nostrils and was to cultiv ate and take care of the Garden of Eden. God created a beautiful paradise filled with lush fruits and exotic animals. Later on, god realized that Adam would need a partner to accompany him. ByShow MoreRelatedAncient Egypt : Religion And Religion1374 Words   |  6 Pageswere connected with religion. Gods were represented with many things in nature like animals. Religion and life were very combined. Many aspects of Egyptian culture and civilization are connected with religion. Nature aspects like the sun and river is answered with what the gods do in mythology. Ancient Egypt had an organized system with beliefs about the supernatural, belief was an polytheistic one, and part of the culture and lives of people. All these features and roles are all part of the religionsRead MoreHow Did The Religion Of Ancient Greeks Played A Role?1201 Words   |  5 PagesRivers Ms. Finney How did the religion of ancient Greeks played a role in their daily lives? 10 November 2016 How did the religion of ancient Greeks played a role in their daily lives? In the ancient Greek world, religion was personal, direct, and present in its citizens’ daily lives. During this time, they participated in animal sacrifices and offerings, created myths to explain the beginning of the human race and gave reverence to their gods by building temples which controlled the urbanRead MoreAnalysis Of Lysistrata And Homers The Iliad1120 Words   |  5 PagesThe ancient Greek culture is rich in many elements and is hence reinforced through the diversity and authenticity of the ancient Greek tales. It is through the ancient Greek tales, that the true depiction and discernment of the ancient Greek society comes to life. 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One of the most popular religious theory is creationism. According to it God had created men and everything else in the world. There are two types of creationism, young earth creationism and old earth creationism . Ancient philosophy first proposed ideas of the natural origins of men. Most of its ideas were speculative. It was the pro duct of the ancient philosophers` imagination, but notRead MoreEssay on Christianity vs. Greek Mythology1309 Words   |  6 Pagesdifferences of Christianity and ancient Greek mythology. Christianity is a monotheistic religion, or belief in only one God, and spiritual practices are based on the Old Testament and the teachings of Jesus as written in the New Testament of the Bible, with the role of Jesus as savior and the Son of God. Greek mythology is a polytheistic religion, which is the belief in and worship of multiple deities, called gods and goddesses, belonging to the culture of ancient Greece. Even thoughRead MoreThe Importance of Greek Mythology1650 Words   |  7 Pagesmythology Today, the ancient Greek myths still fascinate readers throughout the world. There are thousands of books written about the importance of Greek mythology in the formation of modern-time societies. There are hundreds of movies created about the adventures of Greek heroes. Apparently, the events, creatures, and people described in the ancient Greek myths were not real; however, their mythical nature does not undermine the importance of Greek mythology in defining the world of fantasies and inRead MoreHistorical Characteristics Of Ancient Egypt Essay1299 Words   |  6 Pagesimpacted by the Sahara Desert, Mediterranean Sea, Red Sea, and running through the civilization is the Nile River. These geographical characteristics play a vital role in the development of the politics, religion, and architecture of the ancient Egypt civilization. Before explaining the developments of these disciplines of ancient Egypt, these geographical characteristics and their general impact on this civilization must be explained. About 95 percent of Egypt’s population was concentratedRead MoreEssay Greek Mythology vs. Ancient Near East Mytholgy1272 Words   |  6 Pagesplayed a monumental role in the structural development of ancient Greece, not only as a society, but as individuals. Surprisingly, their religion was not exactly one of originality. In fact, their religion was loosely based on earlier cultures’ religions. It bears many strikingly similar resemblances to some of the oldest recorded religions in history. Ancient Greek religion is a type of polytheism called â€Å"Monarchial Polytheism.† That is, they believe in several different gods and deities but thereRead MoreAncient Creation Myths1669 Words   |  7 PagesCreation Myths of the Ancient Greeks, Mesopotamians, and Chinese Zach Lenart Ancient Mythology East and West Professor Shawn Youngblood October 2, 2012 Lenart-1 Creation myths of are often examined, but more often than not they are looked at individually. Much more can be learned if different myths are analyzed at the same time, recognizing similarities and differences as well as overlapping themes in these myths. We can learn about many aspects of a culture from their creation myths

The Impact Of World Music On Music And Culture - 1168 Words

Jongseok Kim Ethnomusicology 25 Professor Ruskin 24 October 2014 Paper 1 The following readings from Bohlman, Byrne, and Fairley emphasize world music and globalization. According to Bohlman, world music is music people face ubiquitously, and includes popular, folk and art music practiced by either professionals or amateurs; it may be Western or non-Western, acoustic, electronic, and so on. Bohlman notes that world music can be marketable, profane, or sacred, and that musicians may highlight genuineness while greatly relying on media to propagate it to as many markets as they can. The consumers of world music may accept the music as however they may please, thus essentially world music is anything people may want to classify it as, as it†¦show more content†¦Such view shows a positive implication as optimists finds such hybridity a fundament of music broadening out into history and culture, and the growing interest and development of music amongst people. Ultimately, Fairley notes of Jowers’ conclusion that world music in turn brings serio us attentiveness to present economic and political matters, and the role of the West in enduring exploitation. Moreover, according to Byrne, world music is a term that typically refers to non-Western popular, traditional, and classical music. He notes that world music is a marketing and â€Å"pseudomusical† term. He thinks the use of the term—world music—is merely a â€Å"label for anything that is not sung in English or anything that does not fit into the present Anglo-Western pop music.† Fairley notes that local and global are not merely contrasting descriptive terms, but rather â€Å"different perspectives of the same process† (Fairley 273). Fairley states that in straightforward analytic terms, ‘global’ and ‘local’ are vague terms with numerous vantage points. He further discusses of the Cooder Paradigm, which can be explained as a confrontation between local musicians and musicians with global reputation. He notes that local musicians are musicians known only within their own geographically defined market, whereas global musicians are those who bring attention to the global audience (Fairley 283).

What Was the American Diet Like 50 Years Ago Free Essays

string(67) " and used almost twice as much cooking fat and oil as women today\." at was the I. What was the American diet like 50 years ago? a) Over the past 50 years, American diets have changed from leisurely family meals that were usually prepared at home using natural ingredients to today’s prepackaged, processed and convenience foods that are often eaten on the run with little thought towards nutrition or content. b) American diets have evolved in the last 50 years from natural ingredients to processed, high fat ingredients and will continue in the future to include convenience foods but with a greater emphasis on healthier choices. We will write a custom essay sample on What Was the American Diet Like 50 Years Ago or any similar topic only for you Order Now ) This wasn’t always the case. â€Å"Fifty years ago, people sitting down to a meal were simply looking for something hot, filling and, in most cases, inexpensive† (Heymsfield 142). c) Throughout the century, Americans experimented with various diets. d) In the 1950s, Adele Davis published a cookbook exploring a healthy approach to food. e) In the 1960s, there was a movement to use unprocessed food, natural ingredients and macrobiotic cooking (Klem 439). f) The notion of a balanced diet was still quite abstract. ii) People weren’t as well informed about nutrition as they are today. ) While nutritional research was revealing new information about everyday foods, the American household underwent an important structural shift (Klem 438). h) In the 1940s and 1950s women began to enter the workplace in large numbers, it was then that the country became caught up in an explosion of convenience items. iii) Time for food preparation became more limited, and the industry responded with a wide variety of pre-packaged foods. iv) Products like Bisquick, Spam, instant oatmeal, canned tomato sauce and pre-sliced American cheese began to appear (Klem 438). ) By the 1950s, the refrigerator had replaced the old-fashioned icebox and the cold cellar as a place to store food. v) Refrigeration, because it allowed food to last longer, made the American kitchen a convenient place to maintain readily available food stocks (Heymsfield 144). vi) This also allowed for pre-prepared foods such as TV dinners, which became very popular. j) Swanson’s was one of the first TV dinners, which came out during this time. k) Frozen dinners and fast food chains arose and became a growing trend. vii) Meals became quick and simple. viii) People started eating things for taste and popularity, not for ealth reasons. l) In the 1960s and 1970s, when nutritional research really began to gain the nation’s attention, food manufacturers started to offer options that were bot h quick and health- conscious. ix) Instant orange juice and vitamin-fortified cereals appeared (Klem 440). m) Cereals came out to make people eat more grains, but over the years, large companies have decided that to make their cereal sell, they have to make it taste better. x) They added things like sugar, candy pieces, chocolate flavors, and numerous other things which are high in calories and high in fat in order to make their product taste better. i) This has made the idea of something healthy turn in to something less healthy over the years. n) The movement toward convenience finally caught up with movement toward healthy eating. o) This represents a drastic change from the 1950s, when people ate far more of their meals at home, with their families, and at a leisurely pace. p) â€Å"A hundred years ago there was no such thing as a snack food—nothing you could pop open and overeat,† says Mollie Katzen, author of The Moosewood Cookbook and many others, and a consulta nt to Harvard Dining Services. ii) â€Å"There were stew pots. Things took a long time to cook, and a meal was the result of someone’s labor. † q) The 1950s were also an era in which the kitchen—not the television room—was the heart of the home. r) In 1941, the federal government established the first Recommended Dietary Allowances (RDAs), and the concept of basic food groups was introduced. xiii) This period was also the â€Å"golden age for food chemicals† with hundreds of additives and preservatives brought to market for the first time. ) Convenience was most important, and by the 1950s, a large variety of convenience foods made meal preparation easier than ever before. t) Advancements in technology also led to faster meal preparation. u) During the late 50s and 1960s, American’s attitudes towards nutrition changed as scientific research and other factors combined to heighten awareness. v) In 1959 came the discovery that eating polyunsatu rated fats might lower serum cholesterol. xiv) This was followed in 1961 by further evidence linking cholesterol with arteriosclerosis. ) By 1962, nearly 25% of American families said they had made dietary changes that included less cholesterol. x) That same year, Rachel Carson’s book, Silent Spring, provided fodder for the debate concerning the possibility of synthetic chemicals reaching humans through the food chain. xv) There was controversy about food chemicals in general, and the modern consumer movement was launched in 1965 following publication of Ralph Nader’s book Unsafe At Any Speed. y) 50 years ago women still managed to burn up many more calories than their counterparts today. vi) Research suggests the housework and general exercise that stay-at-home housewives did in 1953 were more successful at shedding the pounds. z) The mothers and grandmothers of today’s generation burnt well in excess of 1,000 calories a day through their domesticated lifestyle , according to the study by the woman’s magazine Prima. xvii) But females today get through only 556, even though seven in ten think they are healthier than the post-war generation. {) Modern women also consume a lot more calories, 2,178 a day now as opposed to 1,818 then. viii) This could be down to eating more junk food, the study suggested, as women in 1953 were more likely to cook meals from scratch with a mixture of ingredients. |) Not everything in ‘the old days’ appears to have been healthier, according to Prima, which compared the lifestyles of women in 1953 and those of today. xix) They would often eat twice as many eggs and used almost twice as much cooking fat and oil as women today. You read "What Was the American Diet Like 50 Years Ago" in category "Papers" xx) They also ate more sugar and less chicken. }) Most meals were served with vegetables, although it was more likely to be swede, turnips and sprouts rather than the aubergines, mange- tout or ro cket favored today. ) Appliances such as washing machines and dishwashers have also played their part in reducing the amount of calories burned, the research showed. xxi) Women in 1953 would spend three hours a day doing the housework, an hour walking to and from the shops in the town center, an hour on the shopping itself and another hour making dinner. ) Many had lunch to prepare, too, as many husbands came home to eat in the middle of the day. ) More calories would have been burned, of course, walking the children to and from school, since the family car was still a rarity. Today, women drive, rather than walk, have freezers, which mean fewer shopping trips, and use supermarkets, which provide everything under one roof. xxii) It is all a far cry from 50 years ago when they would have to traipse between the butcher’s, to the baker’s, the greengrocer’s and other specialist stores. ) Women 50 years ago didn’t, however, have the benefit of 45 minutes on t he treadmill or an evening class in Pilates. xxiii) In 1953, their idea of relaxation was listening to Housewives’ Choice while they washed up the breakfast things or Mrs. Dale’s Diary when they stopped to enjoy tea and a biscuit for elevenses. ) The children needed playing with, too, as few families had a TV set to keep them quiet. xxiv) Evening entertainment involved listening to the radio again, curling up with a book or playing board games. xxv) And in a less disposable age there was always plenty of darning and mending to do by the fire. ) Prima editor Maire Fahey said the magazine decided to study the contrasting lifestyles following an earlier survey, which revealed how today’s women were neglecting their health. xvi) ‘It is telling that modern technology has made us two-thirds less active than we were. It goes to show the importance of exercise in the battle to maintain a healthy balance. ‘ ) Exercise and diet are not the only things to radically change over the last half-century. xxvii) Fitness and nutrition in the United States have changed tremendously in the past five decades. ) Cutting calories and exercise was th e most popular method of weight loss 50 years ago. xxviii) Some fad diets such as the Mayo Clinic diet–created in the 1930’s–were existent, but not the most common option in weight loss. II. Where do most of our foods come from other than America? a) Here in the US, we have several key issues. b) Specifically, every year we produce less and less of the food that our ever-growing population needs. c) There’s one word that sums up nearly everything we need to know about the food industry in the United States: conglomeration. d) According to the USDA, only about 1/3 of our fruit and nuts and 1/8 of our vegetables are imported. i) About two-thirds of those imports occur during the months of December to April, showing a strong seasonal component to it. ) Mexico is far and away our biggest supplier of fruits and vegetables, taking the top spot in both categories by about a 2-to-1 margin over 2nd place. f) Canada takes 2nd place in vegetables with China a distant third. (Note that these are in dollar figures, not volume, but the relationships should hold when converted. ) g) In the fruit category, most of it comes from Central and South America, with only China (4th) to break up the Top 6 of Mexico, Chile, Costa Rica, Guatemala, and Ecuador. ) The US actually does produce most of its own red meat. i) As of 2008, only about 10% of our red meat was imported, predominantly from Canada, Australia, and New Zealand. j) Fish and shellfish are our major protein imports, with nearly 80% of those being imported. k) Most of that comes from China, Canada, and Thailand. l) There is one bright spot here: most of the food Americans consume is still produced here. i. Currently, between 10 and 15 percent of all food consumed by U. S. households is imported. m) According to the U. S. Food and Drug Administration (FDA), nearly two-thirds of the fruits and vegetables and 80 percent of seafood consumed domestically come from outside the United States. n) On the other hand, we are seeing a marked increase in imports over time. o) According to USDA data, from 1999 to 2010, there was a 43. 25% increase in import volume (111% increase on a dollar basis). ii. Population growth is a partial contributor, but in that same time period, the US population only increased about 10%. p) The top three countries that we import from are Canada, Mexico, and China. iii. We are actually Mexico’s largest trading partners, buying 77% of their exports. q) From 1995 to 2006, imports from China grew five-fold: r) According to the U. S. Department of Agriculture, the United States imported $4. 1 billion worth of seafood and agricultural products from China in 2006. iv. In 1995, it was $800 million. v. From 2006 to 2008, it went up another 25%. s) In 2008, Chinese imports reached $5. 2 billion, making China the third-largest source of U. S. food imports. About 41 percent of this import value was from fish and seafood, most of it farm-raised. Juices and pickled, dried, and canned vegetables, and fruit accounted for the other 25 percent. vi. According to the USDA, about 60 percent of all American apple juice, 50 percent of garlic, 10 percent of shrimp and 2 percent of catfish are imported from China. III. How has the typical American diet changed our health and affected rates of disease in this country? a) The sedentary 20th-century lifestyle and work habits brought its own unpleasant consequences, which were overeating and excess weight. a) The number of overweight Americans increased from 1970 to 1990 (Klem 440). ) By the 1990s, Americans had become more conscious of their diets, eating more poultry, fish, and fresh fruits and vegetables and fewer eggs and less beef. ii) They also began appreciating fresh ingredients. c) As Americans became more concerned about their diets, they also became more ecologically conscious. iii) Some Americans turned to vegan or vegetarian diets, or only started eating organic foods, which ar e foods grown without chemical fertilizers or pesticides. d) At the end of the 20th century, American eating habits and food production were increasingly taking place outside the home. v) Many people relied on restaurants and on new types of fully prepared meals to help busy families in which both adults worked full-time. e) Another sign of the public’s changing food habits was the microwave oven, probably the most widely used new kitchen appliance, since it can quickly reheat or cook food and leftovers. v) Since Americans are generally cooking less of their own food, they are more aware than at any time since the early 20th century of the quality and health standards applied to food (Heymsfield 147). ) Two-thirds of American adults are overweight, and half of these are obese. (Overweight means having a body mass index, or BMI, of 25 or greater, obese, 30 or greater: to calculate BMI, a widely used measure, take the square of your height in inches and then divide your weight, in pounds, by that number; then multiply the result by 703. g) Even adults in the upper end of the â€Å"normal† range, who have BMIs of 22 to 24, would generally live longer if they lost some fat; add in these people and it appears that â€Å"up to 80 percent of American adults should weigh less than they do,† says Walter C. Willett, M. D. , D. P. H. ’80, Stare professor of epidemiology and nutrition at the School of Public Health. h) The epidemic of obesity is a vast and growing public health problem. i) He notes that three aspects of weight—BMI, waist size, and weight gained after one’s early twenties—are linked to chances of having or dying from heart disease, strokes and other cardiovascular diseases, diabetes, and several types of cancer, plus suffering from arthritis, infertility, gallstones, asthma, and even snoring. i) â€Å"Weight is much more important than serum cholesterol,† Willett asserts; as a cause of premature, preventable deaths, he adds, excess weight and obesity rank a very close second to smoking, partly because there are twice as many fat people as smokers. vii) In fact, since smokers tend to be leaner, the decrease in smoking prevalence has actually swelled the ranks of the fat. j) The obesity epidemic arrived with astonishing speed. k) In 1980, 4 6 percent of U. S. adults were overweight; by 2000, the figure was 64. 5 percent: nearly a 1 percent annual increases in the ranks of the fat. iii) At this rate, by 2040, 100 percent of American adults will be overweight and â€Å"it may happen more quickly,† says John Foreyt of Baylor College of Medicine, who spoke at a conference organized by Gifford’s Oldways group in 2003. l) Foreyt noted that, 20 years ago, he rarely saw 300-pound patients; now they are common. m) Childhood obesity, also once rare, has mushroomed: 15 percent of children between ages six and 19 are now overweight, and even 10 percent of those between two and five. ix) â€Å"This may be the first generation of children who will die before their parents,† Foreyt says. ) Today, Americans eat 200 calories more food energy per day than they did 10 years ago; that alone would add 20 pounds annually to one’s bulk. o) A recent paper in the American Journal of Clinical Nutrition argued that th e poor tend toward greater obesity because eating energy-dense, highly palatable, refined foods is cheaper per calorie consumed than buying fish and fresh fruits and vegetables. x) One explanation for our slide into overconsumption is that â€Å"the character of modern Americans is somehow inherently weak and we are incapable of discipline,† says Ludwig. i) â€Å"The food industry would love to explain obesity as a problem of personal responsibility, since it takes the onus off them for marketing fast food, soft drinks, and other high-calorie, low-quality products. † p) Never in human experience has food been available in the staggering profusion seen in North America today. xii) We are awash in edibles shipped in from around the planet; seasonality has largely disappeared. q) Food obtrudes itself constantly, seductively, into our lives—on sidewalks, in airplanes, at gas stations and movie theaters. iii) â€Å"Caloric intake is directly related to gross nationa l product per capita,† says Moore professor of biological anthropology Richard Wrangham. xiv) â€Å"It’s very difficult to resist the temptation to take in more calories if they are available. r) People keep regarding it as an American problem, but it’s a global problem as countries get richer. † s) Still, the lavish banquet’s first seating is right here in the United States of America. t) â€Å"The French explanation for why Americans are so big is simple,† said Jody Adams, chef/partner of Rialto, a restaurant in Harvard Square, speaking at the Oldways conference. v) â€Å"We eat lots of sugar, and we eat between meals. u) Indeed, the national response to our glut of comestibles is apparently to eat only one meal a day—all day long. xvi) We eat everywhere and at all times: at work, at play, and in transit. v) But the most powerful technology driving the obesity epidemic is television. xvii) â€Å"The best single behavioral predictor of obesity in children and adults is the amount of television viewing,† says the School of Public Health’s Gortmaker. w) â€Å"The relationship is nearly as strong as what you see between smoking and lung cancer. viii) Everybody thinks it’s because TV watching is sedentary, you’re just sitting there for hours—but that’s only about one-third of the effect. xix) Our guesstimate is that two-thirds is the effect of advertising in changing what you eat. † x) Furthermore, in some future year when the Internet merges with broadband cable TV, advertisers will be able to target their messages far more precisely. â€Å"It won’t be just to kids,† Gortmaker says. â€Å"It’ll be to your kid. † y) Since the Industrial Revolution, and particularly in the last half-century, technology has enabled us to conduct an increasingly immobile daily life. ) Even a century later, before the invention of the automobile, many farmed o r at least used their bodies vigorously every day. xx) â€Å"At higher levels of activity, people seem to balance their caloric intake and expenditure extremely well,† he says. xxi) â€Å"If our grandparents were farmers, they were moving all day long—not jogging for an hour, but staying active eight to 12 hours a day. {) The way we do our work has changed, and so has the way we spend our leisure time,† he continues. xxii) â€Å"The average number of television hours watched per week is close to a full-time job! ) People used to go for walks and visit their neighbors. Much of that is gone as well. † xxiii) Not only do many adults spend their work lives in front of computer screens, but also the design of public spaces outside their offices eliminates physical activity. xxiv) In skyscrapers, it’s often hard to find the stairs; electronic sensors in public restrooms are eliminating even the most minimal actions of flushing toilets or turning faucets on and off. }) Furthermore, modern children â€Å"don’t have to forage or walk long distances,† says Lieberman. xv) â€Å"Kids today sit in front of a TV or computer. xxvi) They ride to school on a school bus. xxvii) We even have them rolling their school backpacks on wheels because we are afraid of them overloading their backbones. † ~) In sum, we no longer live like hunter-gatherers, but we still have hunter-gatherer genes. xxviii) Humans evolved in a state of ceaseless physical activity; they ate seasonally, since there was no other choice; and frequently there was nothing to eat at all. ) To get through hard winters and famines, the human body evolved a brilliant mechanism of storing energy in fat cells. The problem, for most of humanity’s time on Earth, has been a scarcity of calories, not a surfeit. ) Our fat-storage mechanism worked beautifully until 50 to 100 years ago. xxix) But since then, â€Å"The speed of environmental change has far surpas sed our ability to adapt,† says Dun Gifford of Oldways. xxx) Our bodies were not designed to handle so much caloric input and so little energy outflow. ) Different scholars and popular writers have argued that human beings have â€Å"evolved† to be carnivores, herbivores, frugivores, or omnivores, but anthropologist Richard Wrangham says we are â€Å"cookivores,† grinning at the neologism. xxi) â€Å"We evolved to eat cooked foods,† he declares. â€Å"Raw food eating is never practiced systematically anywhere in the world. † ) Cooking might be considered the first food-processing technology, and like its successors, it has had profound effects on the human body, as in the growth of bones. ) Various signals influence human growth; some come from genes, and others come from the environment, particularly for the musculo-skeletal system, whose job is engaging with the environment. xxxii) Less chewing of cooked food, for example, has altered the anatomy of our skulls, jaws, faces, and teeth. xxiii) â€Å"Chewing is a major activity that involves muscular forces,† says skeletal biologist Daniel Lieberman. â€Å"It has incredible effects on how the skull grows. † xxxiv) Chewing can transform anatomy rather quickly; in one study, in which Lieberman fed pigs a diet of softened food, in a matter of months their skulls developed shorter and narrower dimensions and their snouts developed thinner bones than those of pigs eating a hard-food diet. ) The same thing happens with human beings. xxxv) â€Å"Since the beginning of the fossil record, humans have become much more gracile,† Lieberman says. xxvi) â€Å"Our bones have become thinner, our faces smaller, and our teeth smaller—especially permanent teeth—although we have the same number of teeth. ) More recently, with the Industrial Revolution, people have become more sedentary; they interact with their environment in a less forceful way. xxxvii) We load our bones less and the bones become thinner. Osteoporosis is a disease of industrialism. † ) In today’s world, where we not only cook but eat a great deal of processed food that has been ground up before it reaches our mouths, we don’t generate as much force when chewing. In fact, for millennia human food has been growing less tough, fibrous, and hard. ) â€Å"The size of the human face has gotten about 12 percent smaller since the Paleolithic,† Lieberman says, â€Å"particularly around the oral cavity, due to the effects of mechanical loading on the size of the face. Fourteen thousand years ago, a much larger proportion of the face was between the bottom of the jaw and the nostrils. † xxxviii) The size of teeth has not decreased as fast (genetic factors control more of their variation); hence, modern teeth are actually too big for our mouths—wisdom teeth become impacted and require extraction. The health hazards of sedentary life seem like an adult problem, but actually, the skeletal system is most responsive to loading when it is immature. xxxix) There is only one window for accumulating bone mass—during the first two decades of life. xl) â€Å"Peak bone mass occurs at the end of adolescence,† Lieberman explains, à ¢â‚¬Å"and we lose bone steadily thereafter. Kids who are active grow more robust bones. ) If you’re sedentary as a juvenile, you don’t grow as much bone mass—so as you get older and lose bone mass, you drop below the threshold for osteoporosis. ) Furthermore, females get osteoporosis more readily than men because they start with less adult bone mass; as life spans lengthen, says research fellow in cell biology Jennifer Sacheck, of Harvard Medical School, older men will also begin showing symptoms of osteoporosis. ) Weight-bearing exercise only slows the rate of bone loss for adults; pre-adolescent bone growth is far more important to long-term skeletal strength. Hence, the sedentary lifestyles of today’s youngsters—and the cutbacks on school physical-education programs—may be sowing the seeds of widespread skeletal breakdown as their cohort matures. The dramatic upsurge in consumption of carbonated soft drinks, paired with the simultaneous d ecline in milk drinking, may also weaken future bones. xli) Both milk (lactose) and soda (sucrose, fructose) are sweet, but soda is sweeter, and today’s consumers are hooked on sugar. xlii) â€Å"We probably evolved our sense of sweetness to detect subtle amounts of carbohydrates in foods, because they provide energy,† says Walter Willett. ) â€Å"But now the expectations of sweetness have been ratcheted up. xliii) A product is not deemed attractive if it is not as sweet as its competitor. ) Sugars added to foods made up 11 percent of the calories in American diets in the late 1970s; today they are 16 percent. With agriculture, human health declined, says Lieberman, partly because farming is such hard work, and partly because it allows higher population densities, in which infection spreads more easily. ) â€Å"There was more disease, a decrease in body size, higher mortality rates among juveniles, and more stress lines in bones and teeth,† Lieberman says. ) Cu ltivating grain also allowed farmers to space their children more closely. liv) Hunter-gatherers have long intervals between births, because they do not wean children until age four or five, when teeth are ready to chew hard foods. (â€Å"You can’t feed babies beef jerky,† jokes Lieberman. ) xlv) Farmers, however, can make gruel—a high-calorie mush of roots or grains like millet, taro, or oats that doesn’t require chewing—and wean children much sooner. ) Grains, the source of products such as bread, baked goods, and corn syrup, did not become plentiful in the human diet until the establishment of agriculture. xlvi) So grain farming allowed bigger families and has changed the human situation in endless ways. But while people have eaten grains for a hundred centuries, until the last half-century, most grains consumed were not heavily processed. † ) In the last 50 years, the extent of processing has increased so much that prepared breakfast cere als—even without added sugar—act exactly like sugar itself,† says pediatrics specialist David Ludwig. ) In 1981, David Jenkins, a professor of nutrition at the University of Toronto, led a team that tested various foods to determine which were best for diabetics. xlvii) They developed a â€Å"glycemic index† that ranked foods from 0 to 100, depending on how rapidly the body turned them into glucose. This work overturned some established bromides, such as the distinction between â€Å"simple† and â€Å"complex† carbohydrates: a baked russet potato, for example, traditionally defined as a complex carbohydrate, has a glycemic rating of 85 (ffl12; studies vary) whereas a 12-ounce can of Coca-Cola appears on some glycemic indices at 63. xlviii) Eating high-glycemic foods dumps large amounts of glucose suddenly into the bloodstream, triggering the pancreas to secrete insulin, the hormone that allows glucose to enter the body’s cells for meta bolism or storage. lix) The pancreas over-responds to the spike in glucose—a more rapid rise than a hunter-gatherer’s bloodstream was likely to encounter—and secretes lots of insulin. ) But while high-glycemic foods raise blood sugar quickly, â€Å"they also leave the gastrointestinal tract quickly,† Ludwig explains. â€Å"The plug gets pulled. l) † With so much insulin circulating, blood sugar plummets. This triggers a second wave of hormones, including stress hormones like epinephrine. li) â€Å"The body puts on the emergency brakes,† says Ludwig. lii) â€Å"It releases any stored fuels—the liver starts releasing glucose. iii) This raises blood sugar back into the normal range, but at a cost to the body. † ) One cost, documented by studies at the School of Public Health, is that going through this kind of physiologic stress three to five times per day doubles the risk of heart attacks. ) Another cost is excess hunger. ) The p recipitous drop in blood sugar triggers primal mechanisms in the brain: â€Å"The brain thinks the body is starving,† Ludwig explains. liv) â€Å"It doesn’t care about the 30 pounds of fat socked away, so it sends you to the refrigerator to get a quick fix, like a can of soda. ) Glycemic spikes may underlie Ludwig and Gortmaker’s finding, published in the Lancet two years ago, that each additional daily serving of a sugar-sweetened beverage multiplies the risk of obesity by 1. 6. ) Some argue that people compensate for such sugary intake by eating less later on, to balance it out, but Ludwig asserts, â€Å"We don’t compensate well when calories come in liquid form. lv) The meal has to go through your gut, where the brain gets satiety signals that slow you down. On the other hand, you could drink a 64-ounce soft drink before you knew what hit you. ) Since humans can take in large amounts of food in a short time, â€Å"we are adapted to receiving much hi gher glycemic loads than other primates,† says Richard Wrangham, speculating that nonhuman primates may be poor models for research on human diabetes because they have a different insulin system. lvi) The only component of the hunter-gatherer diet likely to cause extreme insulin spikes is honey, which Wrangham feels â€Å"is likely to have been very important, at least seasonally, for our ancestors. What is certain is that hunter-gatherers never experienced anything like the routine daily glucose-insulin cycles that characterize a modern diet loaded with refined sugars and starches. lvii) Constantly buffeted by these insulin surges, over time the body’s cells develop insulin resistance, a decreased response to insulin’s signal to take in glucose. lviii) When the cells slam their doors shut, high levels of glucose keep circulating in the bloodstream, prompting the pancreas to secrete even more insulin. This syndrome can turn into an endocrine disorder called hype rinsulinemia that sets the stage for Type II, or adult-onset, diabetes, which has become epidemic in recent years. ) Ironically, U. S. government agencies’ attempts to deal with obesity during the last three decades—encouraging people to eat less fat and more carbohydrates, for example—actually may have exacerbated the problem. ) Take the Department of Agriculture’s (USDA) Food Guide Pyramid, first promulgated in 1992. ix) The pyramid’s diagram of dietary recommendations is a familiar sight on cereal boxes—hardly a coincidence, since the guidelines suggest six to 11 servings daily from the â€Å"bread, cereal, rice, and pasta† group. ) The USDA recommends eating more of these starches than any other category of food. lx) Unfortunately, such starches are nearly all high-glycemic carbohydrates, which drive obesity, hyperinsulinemia, and Type II diabetes. ) â€Å"At best, the USDA pyramid offers wishy-washy, scientifically unfounded adv ice on an absolutely vital topic—what to eat,† writes Willett in Eat, Drink, and Be Healthy. â€Å"At worst, the misinformation contributes to overweight, poor health, and unnecessary early deaths. ) â€Å"Clearly, some food industries have for many years successfully influenced the government in ways that keep the prices of certain foods artificially low. lxi) David Ludwig questions farm subsidies of â€Å"billions to the lowest-quality foods†Ã¢â‚¬â€for example, grains like corn (â€Å"for corn sweeteners and animal feed to make Big Macs†) and wheat (â€Å"refined carbohydrates. â€Å") ) Meanwhile, the government does not subsidize far healthier items like fruits, vegetables, beans, and nuts. xii) â€Å"It’s a perverse situation,† he says. â€Å"The foods that are the worst for us have an artificially low price, and the best foods cost more. lxiii) This is worse than a free market: we are creating a mirror-world here. † ) Govern mental policies like cutting school budgets by dropping physical education programs may also prove to be a false economy. ) â€Å"There’s fast food sold in school cafeterias, soft drinks and candies in school vending machines, and advertising in classrooms on Channel One. ) Meanwhile there are cutbacks in physical education, as if it were a luxury. What was once daily and mandatory is now infrequent and optional. † ) Consider the flap that arose after the United Nations’ World Health Organization (WHO) and Food and Agriculture Organization issued a report in 2003 recommending guidelines for eating to improve world nutrition and prevent chronic diseases. lxiv) Instead of applauding the report, the DHHS issued a 28-page, line-by-line critique and tried to get WHO to quash it. lxv) WHO recommended that people limit their intake of added sugars to no more than 10 percent of alories eaten, a guideline poorly received by the Sugar Association, a trade group that has threatened to pressure Congress to challenge the United States’ $406 million contribution to WHO. ) By the last decade of the 20th Century, Americans had become much more adventuresome eaters. lxvi) Variety of choice is nearly unbelievable. lxvii) Ethnic cuisine, once shunned, enjoys increasing popularity and the new foods introduced via that route add greatly to the variety of food choices. ) The trend toward eating out of the home continues to grow; in 1998, 47% of the food dollar was spent away from home. xviii) However, the concern for nutrition was higher than ever and that fact probably contributed to keeping some meals at home. ) Today’s families seem busier than ever. lxix) Rushing between work and school often leaves parents scrambling for time to prepare nutritious, good-tasting meals for their children. ) In fact, 44 percent of U. S. weekday meals are prepared in 30 minutes or less. ) As the quality of our diets has deteriorated over the last 50 years, certain diseases have become rampant. â€Å"Directly related to food, you hear a lot of talk about obesity-related problems in terms of diabetes, coronary artery disease and high blood pressure, and those happen in both men and women,† lxx) â€Å"Those are the general categories of ailments; there are also many specific diet-related disorders. † ) A majority of individuals are making less healthy food choices for better time management. ) Whether for good or bad, changes in diet and fitness have morphed the way people live. ) In the 1960s, it was still common to plant a garden or a fruit tree for food. xxi) Nowadays, this is not the case; in fact it is less common to grow a garden in the U. S than it was 50 years ago. ) Even quick, pop in the microwave or oven meals have become more popular, despite the fact that the invention of the TV dinner occurred in 1944. lxxii) Between working and conflicting schedules, there are not as many home-cooked, healthy meals on the plates of children today. ) Obesity has reached epidemic proportions. lxxiii) In 2007 and 2008, 34 percent of Americans were obese and another 34 percent were overweight, according to the Center for Disease Control and Prevention. xxiv) In 1960 and 1962, only about 14 percent of Americans were obese and 31. 5 percent were overweight. lxxv) Since 1976, the number of o bese children from ages 2 to 5 has nearly doubled. ) In 2011, people are looking for weight loss at a quick pace with diet pills, diet shakes, surgery and different diets such as the cabbage soup diet. lxxvi) There are more fad diets and methods of weight loss than ever before. IV. Are food allergies on the rise? If so, why? a) The number of kids with food allergies went up 18 percent from 1997 to 2007, according to the U. S. Centers for Disease Control and Prevention. ) About 3 million children younger than 18 had a food or digestive allergy in 2007, the CDC said. c) A recent study in the Journal of Allergy and Clinical Immunology found that visits to the emergency room at Children’s Hospital Boston for allergic reactions more than doubled from 2001 to 2006. i) Although this is just one hospital, the findings reflect a rise in food allergies seen in national reports, said Dr. Susan Rudders, lead author and pediatric allergist-immunologist in Providence, Rhode Island. d) One theory is that the Western diet has made people more susceptible to developing allergies and other illnesses. i) The children in the African village live in a community that produces its own food. iii) The study authors say this is closer to how humans ate 10,000 years ago. iv) Their diet is mostly vegetarian. e) By contrast, the local diet of European children contains more sugar, animal fat and calorie-dense foods. v) The study authors posit that these factors result in less biodiversity in the organisms found inside the gut of European children. f) The decrease in richness of gut bacteria in Westerners may have something to do with the rise in allergies in industrialized countries, said Dr. Paolo Lionetti of the department of pediatrics at Meyer Children Hospital at the University of Florence. vi) Sanitation measures and vaccines in the West may have controlled infectious disease, but they decreased exposure to a variety of bacteria may have opened the door to these other ailments. g) Another theory is that children need to get exposed to common allergens, such as nuts and shellfish, from a much earlier age, to avoid developing allergies. vii) Some doctors have been recommending waiting until 2 or 3, but Ferdman at Children’s Hospital Los Angeles is a proponent of giving kids nuts very early. iii) This could occur through breastfeeding or an unintended exposure to highly processed foods in the Western diet that may contain hidden sources of the allergens. h) Cooking practices can also affect the development of food allergies. ix) For example, roasting a peanut enhances its allergenic potential compared to other forms of preparing peanut. x) Peanut allergy is more common in the U. S. where peanuts are roasted, as compared to China where peanuts are boiled. V. Is the fast food industry hurting our waistlines and our health? How? ) American emphasis on convenience and rapid consumption is best represented in fast foods such as hamburgers, French fries, and soft drinks, which almost all Americans have eaten. b) By the 1960s and 1970s fast foods became one of America’s strongest exports as franchises for McDonalds and Burger Kings spread through the world (Klem 443). c) The effect of fast food chains was infectious; they had become accepted in American society. d) Traditional meals cooked at home and consumed at a leisurely pace gave way to quick lunches and dinners eaten on the run as other countries mimicked American cultural patterns. ) In some ways, American food developments are contradictory. f) Americans are more aware of food quality, yet are still eating unhealthy foods due to their increasing dependence on convenience, and are a lso regularly eating fast foods (Heymsfield 148). i) â€Å"It’s hard for people to give up traditions,† states nutrition expert, Kathy Johnson. g) Spurlock’s total immersion in fast food was a one-subject research study, and his body’s response a warning about the way we eat now. h) â€Å"Super Size Me† could be a credo for the United States, where people, like their automobiles, have become gargantuan. i) â€Å"SUVs, big homes, penis enlargement, breast enlargement, bulking up with steroids—it’s a context of everything getting bigger,† says K. Dun Gifford ’60, LL. B. ’66, president of the Oldways Preservation and Exchange Trust, a nonprofit organization specializing in food, diet, and nutrition education. i) Steven Gortmaker, professor of society, human development, and health at the School of Public Health, observes that the convenience-food culture is so ubiquitous that even conscientious parents have trouble s teering their children away from junk food. ii) â€Å"You let your kids go on a ‘play date,’† says the father of two, â€Å"and they come home and say, ‘We went to Burger King for lunch. ’† j) He notes that on any given day, 30 percent of American children aged four to 19 eat fast food, and older and wealthier ones eat even more. k) Overall, 7 percent of the U. S. population visits McDonald’s each day, and 20 to 25 percent eat in some kind of fast-food restaurant. v) But taking the family to McDonald’s for, say, Chicken McNuggets, French fries, and a sugar-sweetened beverage—a meal loaded with calories, salt, trans fats (the most unhealthy, artery-clogging fats of all, typified in â€Å"partially hydrogenated† oils), fried foods, starch, and sugar—makes Gortmaker shake his head. â€Å"I can’t imagine a worse meal for kids,† he says. â€Å"They call this a ‘Happy Meal’? † l) H umans can eat convenient, refined, highly processed food with great speed, enabling them to consume an astonishing caloric load—literally thousands of calories—in minutes. ) Gortmaker, Ludwig, and colleagues did research comparing caloric intake on days when children ate in a fast-food restaurant to days when they did not; they soaked up 126 calories more on fast-food days, which could translate into a weight gain of 13 pounds per year on fast food alone. m) Pumping up portion size makes good business sense, because the cost of ingredients like sugar and water for a carbonated soda is trivial, and customers perceive the larger amount as delivering greater value. vi) â€Å"When you have calories that are incredibly cheap, in a culture where ‘bigger is better,’ that’s a dangerous combination,† says Walter Willett. ) Furthermore, â€Å"Portion sizes have increased dramatically since the 1950s,† says Beatrice Lorge Rogers ’68, profe ssor of economics and food policy at Tufts University’s Friedman School of Nutrition Science and Policy. vii) For proof, consider a 1950s advertising jingle: â€Å"Pepsi-Cola hits the spot/12 full ounces, that’s a lot. † Well, it’s not a lot any more. o) For decades, 12 ounces (itself a move up from earlier 6. 5- and 10-ounce bottles) was the standard serving size for soft drinks. viii) But since the 1970s, soft drink bottles have grown to 20 and 24 ounces; today, even one-liter (33. 8 ounce) bottles are marketed as â€Å"single servings. ix) It doesn’t stop there. The 7-11 convenience store chain offers a Double Gulp cup filled with 64 ounces of ice and soda: a half-gallon â€Å"serving. † Surely, the 128-ounce Gallon Guzzle is on the horizon. p) Soft drinks are becoming America’s favorite breakfast beverage, and specialty sandwiches and burritos for breakfast are fast-growing items, part of the trend toward eating out for all meals . q) The restaurant industry—which employs 12 million workers (second only to government) and has projected sales of $440. 1 billion this year, according to its national association—ranks among the nation’s largest businesses. ) Today, Americans spend 49 cents of every food dollar on food eaten outside the home, where, according to Rogers, they consume 30 percent of their calories. x) That includes take-out food (which some parts of the restaurant industry now style as â€Å"home meal replacement†). s) â€Å"In some ways, you can see obesity as the tip of the iceberg, sitting on top of huge societal issues,† says Willett. xi) â€Å"There are enormous pressures on homes with both the husband and wife in the work force. t) One reason things need to be fast is that Mom is not at home preparing meals and waiting for the kids to come home from school any more. ii) She is out there in the office all day, commuting home, and maybe working extra hours at night. xiii) This means heating something in the microwave or hitting the drive-through at McDonald’s. u) There really is a time issue—people do have less time. v) Technology may have entrenched that passivity, while making food preparation easier and faster. w) Three Harvard economists, professors of economics Edward Glaeser and David Cutler, and graduate student Jesse Shapiro, argued in a recent paper that improved technology has cut the time needed to prepare food, allowing us to eat more conveniently. iv) For example, in 1978, they note, only 8 percent of homes had microwave ovens, but 83 percent do today. Food that once took hours to prepare is now â€Å"nuked† in minutes. x) Technology can also change what we eat. xv) Potatoes used to be baked, boiled, or mashed; the labor involved in peeling, cutting, and cooking French fries meant that few home cooks served them, the economists point out. xvi) But now factories prepare potatoes for frying and ship them t o fast-food outlets or freeze them for microwave cooking at home. ) Americans ate 30 percent more potatoes between 1977 and 1995, most of that increase coming in the form of French fries and potato chips. z) In general, technology has enabled the food industry to do more of the work of preparing and cooking what we eat, increasing the proportion of processed victuals in the nation’s diet. xvii) Frequently, processing also folds in more ingredients; russet potatoes, for example, contain no added salt or oil, though most potato chips do. {) Within our laissez-faire system of food supply, the food vendors’ actions aren’t illegal, or even inherently immoral. viii) â€Å"The food industry’s major objective is to get us to intake more food,† says Gortmaker. xix) â€Å"And the TV industry’s objective is to get us to watch more television, to be sedentary. |) Advertising is the action that keeps them both successful. xx) So you’ve got two hu ge industries being successful at what they are supposed to do: creating more intake and less activity. xxi) And since larger people require more food energy just to sustain themselves, the food industry is growing a larger market for itself. † }) That industry spends billions of dollars on research, says Willett. xii) â€Å"They have carefully researched the exact levels of sweetness and saltiness that will make every food as attractive as possible,† he explains. xxiii) â€Å"Each company is putting out its bait, trying to make it more attractive than its competitors. ~) Food industry science is getting better, more refined, and more powerful as we go along. xxiv) They do good science—they don’t throw their money down the drain. ) What we spend on nutrition education is only in the tens of millions of dollars annually. xxv) There’s a huge imbalance, and it tips more and more in favor of the food industry every year. Food executives like to say, à ¢â‚¬ËœJust educate the consumer—when they create the demand for healthier food, we’ll supply it! ’ xxvi) That’s a bit disingenuous when you consider that they are already spending billions to ‘educate’ consumers. † ) The food industry itself has begun to make certain investments in the direction of healthier eating. xxvii) â€Å"In the future, I see a convergence between food and health,† says Goldberg. xxviii) â€Å"The food industry has been warned of the backlash that could hit them, like it did tobacco. ) He suggests that the food industry will become more responsive to consumers’ health concerns regarding issues like bioengineered ingredients in foodstuffs. ) People â€Å"want a diversity of sources for their food, and traceability of sources,† he says. ) â€Å"The bar code will become a vehicle not just for pricing, but for describing and listing ingredients. † ) Even fast-food chains are changing; in the past year, they reported a 16 percent growth in servings of main-dish salads. ) Willet sees no reason why healthy eating should not be as delicious and attractive as junk food, and the franchisers may be headed that way as well. xix) McDonald’s is currently testing an adult meal that includes a pedometer and â€Å"Step With It† booklet along with any entree salad. In its kids’ meals, Wendy’s is trying out fruit cups with melon slices instead of French fries. xxx) Yogurt manufacturer Stonyfield Farm has launched a chain of healthful fast-food restaurants called O’Naturals. ) Doritos themselves are getting healthier. xxxi) Fitness expert Kenneth Cooper, M. P. H. ’62, founder of the Cooper Aerobics Center in Dallas, has been working with PepsiCo’s CEO, Steven S. Reinemund, to develop new products and modify existing items in a healthier direction. The company’s Frito-Lay unit last year eliminated trans fats from its salty offe rings. xxxii) Frito-Lay introduced organic, healthier versions of Doritos and Cheetos under the Natural sub-brand. † xxxiii) As a result, 55 million pounds of trans fats will be removed from the American diet over the next 12 months,† Cooper says. ) PepsiCo is in 150 countries, and many of their healthier products will soon be promoted throughout the world. ) Physical fitness is good business for the individual and for the corporation. † ) PepsiCo sells plenty of food and beverages from vending machines, many of them in schools. xxiv) â€Å"You don’t resolve the obesity problem in children by taking the vending machines out of schools,† Cooper declares. â€Å"Kids will still get what they want. xxxv) Put better products in the machines and get physical education back in the schools. † ) Accordingly, PepsiCo is stocking some school machines with fruit juices from its Tropicana and Dole brands, Gatorade, and Aquafina bottled water; others offer F rito-Lay products that meet Cooper’s â€Å"Class I† standard: no trans fats and restricted amounts of calories, fat, saturated fat, and sodium. Fast food has become a staple for many individuals. xxxvi) Though fast food was developed in the 1930s, it has peaked in popularity during the past two decades. ) According to CBS HealthWatch, at least a quarter of all Americans eat at McDonald’s once per day. 1) How have your own dietary practices changed over the years? 2) How have your dietary practices changed since taking a course in nutrition? How to cite What Was the American Diet Like 50 Years Ago, Papers